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WooCommerce SEO: A Complete Guide to Ranking #1

WooCommerce SEO: A Complete Guide to Ranking #1

When running a WooCommerce store, it’s crucial to prioritize Search Engine Optimization (SEO). A solid WooCommerce SEO strategy can boost your search visibility and make it easier for consumers to find and purchase from your store. In many ways, an

How Gen Z is using TikTok to learn about social etiquette

How Gen Z is using TikTok to learn about social etiquette

Every day opens a new channel of online interaction, creating more and more social situations to navigate. The endless social media landscape, coupled with the vitriol of digital callout culture, creates a nightmare scenario for participating in

Scale Your B2B Lead Generation With Discovery Ads

Scale Your B2B Lead Generation With Discovery Ads

B2B lead generation marketers: Have you tried Google Discovery ads yet? Unlike Search ads, Discovery ads are visual, responsive, and dynamic. Format and exact layout will depend on where the ad appears, among other factors. Like many Google products, on

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many companies are looking for ways to tighten their purse strings. Marketing budgets

How to Write Welcome Emails That Turn Subscribers into Leads

How to Write Welcome Emails That Turn Subscribers into Leads

How to Write Welcome Emails That Turn Subscribers into Leads Benchmark Team writes on October 18, 2022 Share Welcome emails are an important part of an email marketing strategy . It’s a chance to show that you are personable and thoughtful and eager to

Google penalties, manual actions and notifications: A complete guide

Google penalties, manual actions and notifications: A complete guide

Search Engine Land » SEO » Google penalties, manual actions and notifications: A complete guide Google penalties, manual actions and notifications: A complete guide Learn all about on-page and off-page guideline violations, what Google's messaging means,

How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research

How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research

The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or forecast is critical. But have you ever thought of using the Keyword

AMP for Email 101: What It Is, the Pros and Cons – and How to Get Started

AMP for Email 101: What It Is, the Pros and Cons – and How to Get Started

AMP for Email is on the lips of a lot of marketers. What exactly is it, and should you use it in your email marketing? Email pro Liz Willits, founder of Content Phenom, defines AMP for Email and shows you the pros and cons below. That’s when I first heard

Topic Clusters: The Next Evolution of SEO

Topic Clusters: The Next Evolution of SEO

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR:Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking