2017 was a relatively calm year, at least in terms of major Google algorithm updates. In 2016, we saw the advent of Penguin 4.0, Possum, a major Mobile-Friendliness update, and big changes to AdWords, to name a few. This year, Google’s been relatively
2019-04-15
So, you finally did it. You hunkered down, did your research, and now that seed of an idea you had years ago has been birthed into reality. You have your own business. Your "baby" is real; it's alive and kicking but still, needs your nurturing to survive.
2019-04-15
In December, if you snooze you lose. While some might be filling up on cookies and chugging down the eggnog, others are preparing for the year ahead. Smart marketers and entrepreneurs use this time for business planning. They lay out their entire year; or at
2019-04-15
Everything Social Marketers Need to Know About Micro-Influencers HootSuite Twitter Facebook LinkedIn Google + When it comes to your social media strategy, bigger isn’t always better. You already know that influencer marketing can get you real results
2019-04-15
Movie studios have a long tradition of testing out new films to see how audiences react before launching them in wide release. But with their latest research innovation, Disney is taking it to a whole new level. Now as you're settling in to watch the latest
2019-04-15
On Wednesday, March 27, the 2018 Turing Award in computing was given to Yoshua Bengio, Geoffrey Hinton and Yann LeCun for their work on deep learning. Deep learning by complex neural networks lies behind the applications that are finally bringing artificial
2019-04-14
Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. The term social proof was coined by
2019-04-14
You have probably heard the saying, “It’s not what you know, it’s who you know.” Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building
2019-04-14
We’ve all heard of the old (debunked) study that said flashing the words “Eat popcorn” and “Drink Coca-Cola” between the images of a movie for just fractions of a second in the 1950s drove sales by over 50%. If that were true, then advertising
2019-04-14
