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AI Makes Anthrax Bioterror Detection Easier

AI Makes Anthrax Bioterror Detection Easier

In the wake of the 9/11 terrorist attacks, separate terror incidents involving letters laced with anthrax killed five Americans and sickened 17 in what the FBI describes as the worst biological attacks in U.S. history. Detection of such lethal anthrax

How to Build Authority in Local SEO

How to Build Authority in Local SEO

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an

The 11 Best Marketing Automation Software Tools in 2019

The 11 Best Marketing Automation Software Tools in 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report, 55% of marketing

How Storytelling Can Help Your Sales in 2019

How Storytelling Can Help Your Sales in 2019

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are

Sink Or Swim: How To Create Buyer Personas To Ensure Marketing Success

Sink Or Swim: How To Create Buyer Personas To Ensure Marketing Success

The world of marketing is much larger than it was 15 years ago. Marketing today includes not only TV and radio spots but also all aspects of online marketing -- advertising, social media and video. Sadly, too many businesses waste time and money because

The Fundamentals of Influencer Marketing

The Fundamentals of Influencer Marketing

Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The

How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

Have you been exploring all the ways you might use Google Posts to set and meet brand goals? Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge

Understanding Your Email Marketing Reports

Understanding Your Email Marketing Reports

Whether you’ve been doing email marketing for 24 hours or 10 years, understanding the important metrics in your reports is a crucial part. I come across this question often in regards to the many features our platform offers is, “What does it all

Comparing Email Marketing Success with Other Marketing Channels

Comparing Email Marketing Success with Other Marketing Channels

What is the most effective digital marketing and/or advertising strategy? That’s a question marketers have been asking themselves since the first time the internet became known as the ultimate driver of marketing success. And, while there are many factors