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What is customer experience? How can it be measured? And who should own it?

What is customer experience? How can it be measured? And who should own it?

Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always going on about CX. But can you define what customer experience actually is? It’s easy to get lost when

AI And Machine Learning: How Much Data Is Enough?

AI And Machine Learning: How Much Data Is Enough?

Six out of 10 C-level executives surveyed by Forbes Insights believe AI is a key enabler of their organization's future success. Four out of five of those organizations have AI programs in place or are currently piloting them; 74 percent have 10 or more

Artificial intelligence and machine learning move to the edge - Atos

Artificial intelligence and machine learning move to the edge - Atos

We often associate artificial intelligence (AI) and machine learning (ML) with exotic applications - self-driving cars, speech and facial recognition, robotic control and medical diagnosis - all powered by massive rows of servers filled with CPUs or GPUs, at

Uber vs. Lyft: How the rivals approach cloud, AI, machine learning | ZDNet

Uber vs. Lyft: How the rivals approach cloud, AI, machine learning | ZDNet

ZDNet Japan Uber vs. Lyft: How the rivals approach cloud, AI, machine learning Uber has filed for an IPO and Lyft is already public. Here's a look at how they approach technology, infrastructure and development. × uber-vs-lyft-graphic.png Uber and Lyft are

How to Choose a Content Marketing Platform for Your Business | Marketing Insider Group

How to Choose a Content Marketing Platform for Your Business | Marketing Insider Group

How to Choose a Content Marketing Platform for Your Business Michael Brenner on Apr 15, 2019 in Content Marketing A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and

Preparing for CCPA as a Digital Marketer | Return Path

Preparing for CCPA as a Digital Marketer | Return Path

For digital marketers, the wide world of data privacy regulations is a constant source of challenges. From CAN-SPAM to GDPR, new policies focused on data protection are always coming onto the scene, mixing things up, and making us take a fresh look at how we

Congress wants to protect you from biased algorithms, deepfakes, and other bad AI

Congress wants to protect you from biased algorithms, deepfakes, and other bad AI

On Wednesday, US lawmakers introduced a new bill that represents one of the country’s first major efforts to regulate AI. There are likely to be more to come. It hints at a dramatic shift in Washington’s stance toward one of this century’s most

How to get artificial intelligence right

How to get artificial intelligence right

Due to the ever-increasing ubiquity of artificial intelligence (AI) in our day-to-day lives, and businesses’ growing reliance on it for a range of tasks, the stakes have never been higher for IT to get AI right. The consequences of successful or

Harvard Medical School’s AI can detect genetic defect that causes some cancers

Harvard Medical School’s AI can detect genetic defect that causes some cancers

PARP inhibitors — substances that block certain cellular enzymes — hold promise for cancers caused by defects in homologous recombination (HR), the microscopic machinery that orchestrates repairs of harmful DNA breaks. But they’re underprescribed,