The Power of Employee Social Advocacy [Infographic] The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic
2019-04-17
Content Marketing is an online strategy that involves creating and distributing relevant and valuable content to a targeted audience. It aims to increase brand awareness and preference. It also makes sure that the information presented reaches a large group
2019-04-17
Logo mark design and redesign have long been the foundation for every large and small brand to rise into the marketplace. The fundamental craft of logo design will always be important, however the “how” and “why” is fundamentally changing. We have
2019-04-17
Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers
2019-04-17
The country’s shrinking population and aversion to mass immigration mean it is well placed to embrace robots and AI in the workforce A resident of the Silver Wing Social Care elderly care home in Tokyo’s Chuo Ward chats happily to a staff member in the
2019-04-17
Leading Australian artificial intelligence scientist Professor Toby Walsh is warning that we are "sleepwalking" into an AI future in which billions of machines and computers will be able to think. Professor Walsh, from the University of New South Wales, is
2019-04-17
Artificial intelligence has jumped from sci-fi movie plots into mainstream news headlines in just a couple of years. And the headlines are often contradictory. AI is either a technological leap into greater prosperity or mass unemployment; it will either be
2019-04-17
As expected, Google used the second day of its annual Cloud Next conference to shine a spotlight on its AI tools. The company made a dizzying number of announcements today, but at the core of all of these new tools and services is the company’s plan to
2019-04-16
Computer scientists have developed an artificially intelligent agent that uses conversational language to explain the decisions it makes. After training the AI system to play the popular arcade game Frogger, and documenting how human players explained the
2019-04-16
