Whether you’ve been doing email marketing for 24 hours or 10 years, understanding the important metrics in your reports is a crucial part. I come across this question often in regards to the many features our platform offers is, “What does it all
2019-04-15
What is the most effective digital marketing and/or advertising strategy? That’s a question marketers have been asking themselves since the first time the internet became known as the ultimate driver of marketing success. And, while there are many factors
2019-04-15
2017 was a relatively calm year, at least in terms of major Google algorithm updates. In 2016, we saw the advent of Penguin 4.0, Possum, a major Mobile-Friendliness update, and big changes to AdWords, to name a few. This year, Google’s been relatively
2019-04-15
So, you finally did it. You hunkered down, did your research, and now that seed of an idea you had years ago has been birthed into reality. You have your own business. Your "baby" is real; it's alive and kicking but still, needs your nurturing to survive.
2019-04-15
In December, if you snooze you lose. While some might be filling up on cookies and chugging down the eggnog, others are preparing for the year ahead. Smart marketers and entrepreneurs use this time for business planning. They lay out their entire year; or at
2019-04-15
Everything Social Marketers Need to Know About Micro-Influencers HootSuite Twitter Facebook LinkedIn Google + When it comes to your social media strategy, bigger isn’t always better. You already know that influencer marketing can get you real results
2019-04-15
Movie studios have a long tradition of testing out new films to see how audiences react before launching them in wide release. But with their latest research innovation, Disney is taking it to a whole new level. Now as you're settling in to watch the latest
2019-04-15
On Wednesday, March 27, the 2018 Turing Award in computing was given to Yoshua Bengio, Geoffrey Hinton and Yann LeCun for their work on deep learning. Deep learning by complex neural networks lies behind the applications that are finally bringing artificial
2019-04-14
Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. The term social proof was coined by
2019-04-14
