As SEO professionals, we tend to obsess over every detail. Really, though, not everything in SEO is worth our full time and attention. What follows is a list of trends that many in SEO believe are overrated or misused. Before writing this, I reached out to
2019-04-17
Whether you’re operating your own SEO platform or you’re working with a digital marketing team, these tips should help you prepare and capitalize in 2019. Unfortunately, some of these trends might suggest that you do a little work to adapt. That’s
2019-04-17
How to Create a Digital Marketing All-Star Team Eric White March 22, 2018 Internet Marketing Each year, NBA players during All-Star Weekend showcase their skills with specialized events such as the Skills Challenge, 3-Point Shooting Contest, and, of course,
2019-04-17
No matter how big your newsletter base is or how many keywords you include in your emails, the search engine can’t index it. That said, it doesn’t mean SEO has nothing to do with email marketing. Your newsletters do can bring traffic to your website and
2019-04-17
205 billion. That’s how many emails are sent and received every day. And according toRadicati, that “figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019.” The average person
2019-04-17
Today John Mueller, Google Webmaster Trends Analyst, issued a warning via Twitter about duplicate content issues he’s seeing. He also clarified what doesn’t qualify as duplicate content. Trailing slashes on root/hostnames don’t matter. What that means
2019-04-17
In today’s contextual algorithmic world, building a website that reflects SEO best practices while delivering results begins with creating the right architecture and building content that is smart and easily discoverable by your audiences. Creating smart
2019-04-17
The Power of Employee Social Advocacy [Infographic] The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic
2019-04-17
Content Marketing is an online strategy that involves creating and distributing relevant and valuable content to a targeted audience. It aims to increase brand awareness and preference. It also makes sure that the information presented reaches a large group
2019-04-17
