A few days ago, I had performed a Turing test on one of my best critics and keen readers so far: my wife. I showed her a poem and asked her what she thought of it. “It’s a bit repetitive, but otherwise the usual; you have much better pieces,” she had
2019-06-21
Stop dreaming big when it comes to your influencer marketing program. You don’t have to be able to afford to work with Kylie Jenner to reach her 110 million Instagram followers ($1 million per post) or Martha Stewart with 1.8 million followers ($2,500 per
2019-06-21
As a marketer, one of your main worries is how to prove the effectiveness of your marketing activities. To prove it, your boss wants hard numbers. Let me tell you this though: there’s no exact method that will capture your ROI perfectly. It’s just
2019-06-21
In the first article of my 8-part email marketing series, I showed you why email is not only alive and thriving, but essential to the success of your business. This week, we’ll review the various email marketing services that are out there and the pros and
2019-06-21
As a marketing professional, one of your toughest challenges will be explaining to your clients why they need to be on social media. While it’s great to boast about the standard social media factoids like 901 million active members on Facebook or 140
2019-06-21
More People and Businesses are using Social Media…These statistics might amaze you: Now Folks… Here is a video by John Lincoln bringing you the best of social media strategies straight from the horse’s mouth – Yes, from the doyens of Social Media
2019-06-21
If you’re a media planner or media seller, you’ve probably written or received many a media brief with a well-researched target audience section, using panel data or segmentation providers like Nielsen, Experien or Roy Morgan. You’ve created a robust
2019-06-21
How to Develop an Audience First Marketing Strategy for Your Business Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling
2019-06-21
\n","length":352}"> Can Artificial Intelligence Master the Art of the Deal? A bot might someday take your job, but perhaps it can help you negotiate a nice severance package, too. A recent research paper (PDF) suggests that AI agents could do all sorts of
2019-06-21
