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How to Convince Your Clients To Use Social Media

How to Convince Your Clients To Use Social Media

As a marketing professional, one of your toughest challenges will be explaining to your clients why they need to be on social media. While it’s great to boast about the standard social media factoids like 901 million active members on Facebook or 140

How to Become a Successful Social Media Manager - Management Guru

How to Become a Successful Social Media Manager - Management Guru

More People and Businesses are using Social Media…These statistics might amaze you: Now Folks… Here is a video by John Lincoln bringing you the best of social media strategies straight from the horse’s mouth – Yes, from the doyens of Social Media

What ad tech can learn from email marketing - Mumbrella

What ad tech can learn from email marketing - Mumbrella

If you’re a media planner or media seller, you’ve probably written or received many a media brief with a well-researched target audience section, using panel data or segmentation providers like Nielsen, Experien or Roy Morgan. You’ve created a robust

How to Develop an Audience First Marketing Strategy for Your Business

How to Develop an Audience First Marketing Strategy for Your Business

How to Develop an Audience First Marketing Strategy for Your Business Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter.  Not YouTube. Not Snapchat. Organic reach is dwindling

Can Artificial Intelligence Master the Art of the Deal?

Can Artificial Intelligence Master the Art of the Deal?

\n","length":352}"> Can Artificial Intelligence Master the Art of the Deal? A bot might someday take your job, but perhaps it can help you negotiate a nice severance package, too. A recent research paper  (PDF) suggests that AI agents could do all sorts of

Meet The World's Most Valuable AI Startup: China's SenseTime

Meet The World's Most Valuable AI Startup: China's SenseTime

SenseTime went from being an academic project to become the world's most valuable artificial intelligence (AI) company with a current valuation of $4.5 billion. Based in China, the company has a portfolio of 700 clients and partners, including the

3 Major Brands That Embrace Customer-Centric Marketing, and How It's Paying Off Big Time

3 Major Brands That Embrace Customer-Centric Marketing, and How It's Paying Off Big Time

People are complex beasts, each one with their own threshold of emotions, unique preferences, and one-of-a-kind backstory. American author Libba Bray puts it best: “You can never really know someone completely.” But the best brands make it their mission

4 Steps to Improve Google Search Rankings (With Tools for Each)

4 Steps to Improve Google Search Rankings (With Tools for Each)

/ 4 Steps to Improve Google Search Rankings (With Tools for Each) 4 Steps to Improve Google Search Rankings (With Tools for Each) June 15, 2019 By Guest Writer Leave a Comment How do you get better Google rankings? And how do you get the best possible results

Biteable for Video Marketers: An Overview and Review

Biteable for Video Marketers: An Overview and Review

There’s a lot of chatter about video marketing – you need it, your brand has to have it, you will totally fail without it. For some brands, though, video is more of a nicety than a necessity. You’d like to create videos, but you don’t have the budget