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How much ad spend goes to Facebook, Google and Amazon in 2019? | Dave Chaffey Digital Marketing

How much ad spend goes to Facebook, Google and Amazon in 2019? | Dave Chaffey Digital Marketing

The online shift in advertising budget from offline TV and print ads to digital media has been one of the biggest changes that we have witnessed with the growth of the Internet. Nothing new here, this has happened gradually as spend has shifted from offline

Redefining Navigational Queries to Find Perfect Sites - SEO by the Sea ⚓

Redefining Navigational Queries to Find Perfect Sites - SEO by the Sea ⚓

A number of search engine researchers look at queries that searchers type into a search box, and break them down into three kinds of queries based upon the intent of those searchers – navigational, informational, and transactional. Navigational queries have

Direct Answers - Natural Language Search Results for Intent Queries - SEO by the Sea ⚓

Direct Answers - Natural Language Search Results for Intent Queries - SEO by the Sea ⚓

In November, Google published an international patent that describes providing natural language type answers to queries. Those answers focus less upon finding pages on the Web about those queries, and more on Natural Language results for the

Understanding Intentions and Microsoft Search Personalization - SEO by the Sea ⚓

Understanding Intentions and Microsoft Search Personalization - SEO by the Sea ⚓

A woman says to a man, “It’s cold in here.” The man puts his arms around her and holds her. He could have turned up a thermostat, or brought her a sweater, or asked her if she wanted to go somewhere warmer. But imagine that the man and woman are in a

Create and Send Personalized Emails | Email Marketing

Create and Send Personalized Emails | Email Marketing

Talk to an expert Learn more Personalizing email just got a whole lot easier. Campaign Monitor gives you the tools to create highly relevant emails that increase engagement, improve loyalty and create long term relationships with your audience. To see it in

Siri and Email: How Digital Assistants Can Play a Role in Email Marketing

Siri and Email: How Digital Assistants Can Play a Role in Email Marketing

Siri, one of the first major personal voice assistants, has been helping us quickly navigate our iOS devices for years. Siri is also one of the primary accessibility functions on an iPhone, allowing us to use our devices hands-free. Digital assistants are

Playing The Long Game With Digital Marketing

Playing The Long Game With Digital Marketing

HR Playing The Long Game With Digital Marketing It’s easy to fall for the appeal of investing entirely in flashy, quick marketing methods like web and video advertising . There’s no doubt that they can have an emotional punch that can immediately win you

The Top Three In-Demand Digital Marketing Skills & What They Pay

The Top Three In-Demand Digital Marketing Skills & What They Pay

Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from

The Dark Side of Online Marketing You Should Be Aware of!

The Dark Side of Online Marketing You Should Be Aware of!

digital marketing With the changing times, one cannot ignore that has so many different aspects and influence on your business. Business promotion related works are becoming digitalized to such an extent that a number of companies today solely depend on the