Imagine two brands – not too dissimilar in their offering – looking to send out email campaigns to prospects and customers. One company is better known in the market and has already built up a contact list full of email addresses from people who’ve
2019-07-04
Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute. These days, people need and want definite answers from Google. Instead of typing just a couple
2019-07-04
Microsoft’s first mission statement envisioned a computer on every desk and in every home, but Bill Gates also had another goal: that computers would someday be able to see, hear, communicate and understand humans and their environment. More than 25 years
2019-07-04
The last several decades have seen sweeping changes to the kinds of technology available to consumers. It’s easy to forget, as we fiddle with our smartphones and buy cheap drones for recreational flight, how quickly these shifts have taken place. For
2019-07-04
Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales? In this article, you’ll find out how to foster a shopper-friendly Instagram presence. The first step to turning your Instagram followers into
2019-07-03
As unemployment rates have dropped to record lows the employment market for brands looking to hire and expand has become increasingly more challenging. The latest unemployment numbers are at all-time lows of 3.6%, a number not seen since 1969. This is leaving
2019-07-03
"augmented" intelligence, not "artificial" intelligence. However, it also can be argued that the "I" in AI isn't necessarily intelligence, either -- at least not without humans providing context and common sense. I recently had the opportunity to chat
2019-07-03
There’s an old proverb that says “seeing is believing.” But in the age of artificial intelligence, it’s becoming increasingly difficult to take anything at face value—literally. The rise of so-called “deepfakes,” in which different types of
2019-07-03
B2C, B2B Purchase Journeys Follow Similar Paths A newly-released Forrester study shows that 52 percent of marketers have seen more similarities in B2B and B2C customer behavior the past two years, as B2B takes on more of the energy of B2C, just one of several
2019-07-03
