In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the
2023-03-30
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual advertising” even means and who has the right to serve
2023-03-30
This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series → They say imitation is the sincerest form of flattery and arguably nowhere is that truer than in social
2023-03-29
Shopify Tips Every New Store Owner Should Know! February 20, 2023 Shopify Tips Every New Store Owner Should Know! The first time setting up a Shopify store can either be a fun experience or a nerve-wracking one. It depends on whether you have all the
2023-03-29
The business landscape is rife with competition right now. Whichever industry you work in, you have to compete with rivals offering similar products and services. The competition is likely to be daunting in most industries, so you cannot expect an easy road
2023-03-29
When businesses are looking for ways to improve their website and grow their brand, SEO is often one of the first things that come to mind. SEO can help a website rank higher in search engine results pages (SERPs), thus generating more organic search traffic.
2023-03-29
Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on industry, target audience, and the ability to create content that attracts customers. Rival IQ released its annual Social Media Benchmark
2023-03-29
Be specific with your listings When listing your items, be as detailed as possible about the material, quality and color. “The more exact your description is, the more ‘likes’ you’ll get,” Poshmark seller Christina Romano explained. “Once I have a
2023-03-28
What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend on TikTok. For example, gaming influencers are now giving opinions
2023-03-28
