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What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?” Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re

3 ways to elevate your video marketing strategy - Smart Insights Digital Marketing Advice

3 ways to elevate your video marketing strategy - Smart Insights Digital Marketing Advice

“Did you see that video everyone is talking about?!” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures in the days of the silent silver screen, and streaming video is

Here Are 7 Intriguing Digital Marketing Stats From This Week

Here Are 7 Intriguing Digital Marketing Stats From This Week

South by Southwest Interactive is just behind us, and that’s one of the reasons it’s been a good week for online marketing data. Check out seven stats that grabbed our attention: 1. Arabs are really social Yousef Tuqan, group vp of brand marketing and

The Mobile Internet Is Over. Baidu Goes All In on AI

The Mobile Internet Is Over. Baidu Goes All In on AI

On Dec. 6, 2016, thousands of translators filed into office buildings across mainland China to pore over brochures, letters, and technical manuals, all in foreign languages, painstakingly rendering their texts in Chinese characters. This marathon carried on

Trump’s Budget Is Awful if You’re a Worker, Great if You’re a Robot

Trump’s Budget Is Awful if You’re a Worker, Great if You’re a Robot

When the robots rise up, they won’t take your life. They’ll take your job, particularly those in fields primed for automation, like manufacturing, trucking, and customer service. Technologists, economists, and policymakers believe this future is all but

Solar’s Huge Potential, Robots Explain Themselves, and Edible Drones

Solar’s Huge Potential, Robots Explain Themselves, and Edible Drones

The most fascinating and important news in technology and innovation delivered straight to your inbox, every day. Corporal Robot, Explain Yourself! The U.S. military doesn’t want to blindly trust any old algorithm. Rightly so, because the use of robots in

7 things everyone forgets to ask their email marketing vendor

7 things everyone forgets to ask their email marketing vendor

At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut

Why You Need to be A/B Testing Your Email Campaigns

Why You Need to be A/B Testing Your Email Campaigns

The single most honest (and infuriating) answer to nearly every marketing question is, “it depends.” That’s because there’s no one right answer when it comes to marketing. What works for one business won’t necessarily work for another. Customers

The 7 Pieces of a Successful SEO Starter Kit

The 7 Pieces of a Successful SEO Starter Kit

The 7 Pieces of a Successful SEO Starter Kit You don't need a huge budget or years of experience to get started with SEO. ---Shares June 1, 2017 Okay, so you're interested in search engine optimization (SEO), but like most newcomers, you're intimidated by the