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8 Strategies Your Business Should Test - iContact

8 Strategies Your Business Should Test - iContact

8 Strategies Your Business Should Test Apart from Email Marketing OK, you already know that at iContact we are pretty big on testing. A quick search on this blog will give you hints and tips about testing your entire email marketing strategy – everything

Return Path is looking for a great Office Coordinator.

Return Path is looking for a great Office Coordinator.

Who is Return Path? Return Path is the expert in deliverability. Every day, our customers trust our data and insights to help them optimize their email marketing. Partnered with best-in-class email service providers, we help marketers take their email

 the ICO's GDPR consent guidance

the ICO's GDPR consent guidance

Embed Webinar: the ICO's GDPR consent guidance Hear the latest advice on how to use consent under the GDPR with plenty of time for questions for your business LIVE 75 mins we'll send you email reminders Add to calendar Watch for free Presented by James

9 Actions Successful Leaders Take Daily That Speak Louder Than Words

9 Actions Successful Leaders Take Daily That Speak Louder Than Words

9 Actions Successful Leaders Take Daily That Speak Louder Than Words Leadership is not a pose or a title but the willingness to take responsibility and give credit. Image credit: Compassionate Eye Foundation | Getty Images May 16, 2017 Reader

The 5 Factors That Make Customer-Referral Programs Fail

The 5 Factors That Make Customer-Referral Programs Fail

Referrals The 5 Factors That Make Customer-Referral Programs Fail All the referral program magic in the world won't help if your customers don't like your company enough to send their networks your way. Image credit: Shutterstock ---Shares May

How to Leverage Social Intent Data in Your Next Nurturing Campaign

How to Leverage Social Intent Data in Your Next Nurturing Campaign

As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance

How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line Make these quick adjustments and bring in more sales. Image credit: Portra Images | Getty Images Entrepreneur, Digital Nomad and Marketing Consultant ---Shares May 16, 2017 Small changes

What is Bounce Rate? (And How Can I Fix Mine?)

What is Bounce Rate? (And How Can I Fix Mine?)

Outside of the marketing context, the word "bounce" is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website's analytics, it's part of

Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google's John Mueller addressed the question of why they don't disclose most Google algorithm updates and changes in this mornings Google hangout not just once, but twice. He did so at the 8 minute mark and the 14:18 minute mark into the video. The short