Challenges around viewability, media metrics and transparency in the advertising inventory supply chain have festered for more than a decade, and they’ve recently hit a fever pitch. We see marketers increasingly demanding accountability for their digital
2018-09-25
5 Things That Have Always Worked For Digital Marketers, Until Now Batch and blast email campaigns? Forget it. ---Shares March 20, 2017 The old Southern adage, “If you don’t like the weather, wait five minutes,” could certainly apply to the task of
2018-09-25
Ann Handley was recognized by Forbes as the most influential woman in Social Media and listed by ForbesWomen as one of the top 20 women bloggers. The world’s first Chief Content Officer, Ann is the author of the Wall Street Journal best-selling book,
2018-09-25
Impressive advances in artificial intelligence technology tailored for legal work have led some lawyers to worry that their profession may be Silicon Valley’s next victim. But recent research and even the people working on the software meant to automate
2018-09-25
This is the first post in an intended series on what is the current state of Artificial Intelligence capabilities, and what we can expect in the relative short term. I will be at odds with the more outlandish claims that are circulating in the press, and
2018-09-25
I’ve been told by countless marketers that their campaigns don’t work. When I ask them how they’ve come to this conclusion, more often than not, they tell me that their sales haven’t increased. This is perhaps one of the biggest mistakes that
2018-09-24
Just about everyone on the planet depends on email. Roughly 92% of adults who are online use email, and when it comes to customer acquisition, it's close to 40% more effective than social media. So why not use this nearly ubiquitous platform to attract and
2018-09-24
Over the years, your business has probably created a massive amount of content. This is a good thing because the content is the fuel for your online marketing strategy. However, if left unchecked, your company can begin to build an unorganized mass of content
2018-09-24
If you’re reading this, there’s a good chance that you are a high achiever and you plenty of goals. If you’re anything like me, it can be easy to get lost in the shuffle of building your business, which could mean you lose sight of those goals before
2018-09-24
