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#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

In this week's 'Skim: A radical shift is underway pitting Facebook against LinkedIn as the go-to social network for professionals; Google introduces a search revolution with Google Lens; Instagram ups its Snapchat attack with new face filters; Facebook renews

3 Digital Marketing Problems You Don't Know You Have

3 Digital Marketing Problems You Don't Know You Have

There's more to 'digital transformation' in banking than just CX. Having a slick, responsive website and fancy mobile app with all the bells and whistles doesn't mean anything if your digital marketing strategy fails to capture prospects' attention early in

How to boost your digital marketing with PR

How to boost your digital marketing with PR

It is easy to think about branding from a purely traditionally perspective. However, when it comes to digital, it creates a new dynamic where various entities have different communication styles and perspectives. For example, a brand may choose to have a

Darktrace's AI is now automatically responding to hacks – and stopping them

Darktrace's AI is now automatically responding to hacks – and stopping them

Darktrace's "digital antibodies" have stopped one Brexit-themed data protection threat: while trialling the machine-learning anti-hacking system's latest security automation tool, one company was alerted to an insider threat. A previously well-behaved

Data-driven mental healthcare solving the crisis? - Information Age

Data-driven mental healthcare solving the crisis? - Information Age

Nick Ismail One in four people have mental health issues and in men under 50, suicide is the main cause of death. It is a huge, often misunderstood problem that pervades every society and most families. This was the opening message delivered by Valentin

Learning to Think Like a Computer

Learning to Think Like a Computer

In “The Beauty and Joy of Computing,” the course he helped conceive for nonmajors at the University of California, Berkeley, Daniel Garcia explains an all-important concept in computer science — abstraction — in terms of milkshakes. “There is a

The difference between B2B and B2C email marketing

The difference between B2B and B2C email marketing

As B2B marketers we tend to look at others for inspiration. To innovate we often take what other marketing organizations have done and built on those ideas to improve and make them more interesting. When it comes to using email marketing to develop leads,

Game of Email Marketing – Email Marketing Lessons from Game of Thrones

Game of Email Marketing – Email Marketing Lessons from Game of Thrones

Game of Thrones Winter is here! Well, winter is here (finally!) and I am sure you must be all geared up supporting your houses and bearing their Siegel. However, as all the houses are preparing for the battle of thrones, you as an Email Marketer, would also

Successful Business Leaders Focus on Preventing Employee Burnout

Successful Business Leaders Focus on Preventing Employee Burnout

Successful Business Leaders Focus on Preventing Employee Burnout Frazzled employees are never fully engaged. Image credit: Foryou13 | Getty Images July 11, 2017 Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the