The proportion of marketing budgets that gets allocated to the digital and social media space is growing inexorably. As a consequence, the focus on how to measure return on investment is intensifying. There is much debate about how to best design social media
2018-10-10
Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are
2018-10-10
Ankit Pandey is the founder & CEO of Wisden Infotech, which runs multiple brands like SEOEaze, Wisden Writers, and more. He takes care of all strategy implementations and monitors the success rate of the company’s campaigns. We recently chatted with Ankit
2018-10-10
Who is winning the race for jobs between robots and humans? Last year, two leading economists described a future in which humans come out ahead. But now they’ve declared a different winner: the robots. The industry most affected by automation is
2018-10-10
Hedge funds have been trying to teach computers to think like traders for years. Now, after many false dawns, an artificial intelligence technology called deep learningthat loosely mimics the neurons in our brains is holding out promise for firms. WorldQuant
2018-10-10
How many of people woke up today morning saying: “I so wish to see an advertisement now ?” Probably none, but why then marketing departments come to work and say “let’s make another advertisement.” Ten years ago, idealists were speaking about
2018-10-09
You know all those articles about secrets of successful people? About how entrepreneurs sleep 4 hours a night and don’t eat solid food? They feed into all of our desires to be successful overnight. But success in life or your career is less dependent on
2018-10-09
You’ve taken the plunge andcreated a website for your business. Maybe you’re even getting somegood trafficeach time you release a new blog article or website page. How many of these website visits are translating into real business? The reality
2018-10-09
We all know that approval is often the very last thing you worry about when putting together an email campaign. There’s the all-important audience to identify and segment, the artisan crafted copy with the perfect tone of voice and the hand picked images
2018-10-09
