Twitter Facebook LinkedIn Permission is an important, but often misunderstood, part of email marketing. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns, and are able to drive
2018-12-13
4 Steps to Awesome Email Automation 0 total results Filters (0) Industry 4.Step 1: Create a plan 5.Step 2: Automation that's right for you 6.Step 3: Set up your workflow 7.Step 4: Measure 8.Automate like a pro Introduction Marketers love efficiency—so email
2018-12-13
Introduction Your email subject line serves as a first—and sometimes last—impression. So even though we often write subject lines as afterthoughts, in many ways they’re actually more important than the body copy of your email. After all, the greatest
2018-12-13
Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?"
2018-12-13
Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about
2018-12-13
The Best Influencer Marketing Tools of 42 Industry Experts Are you ready to improve your influencer marketing campaigns with the best influencer marketing tools? Maybe you need help finding and connecting with relevant influencers. Or you want to organize
2018-12-13
May 14 Data and the secret scramble for AI’s soul The key resource of the AI era is labeled training data; a quiet rivalry is on to get it A SILICON VALLEY saying from 2007 went: “If you’re not paying, then you’re the product.” It described the
2018-12-13
Seven years ago, the first job where I used WordPress for a university website was actually while I was still in college. I was a work-study hire and responded to a job ad from a technical writer in the business college looking for someone to help her build a
2018-12-12
“SEO is more about being in ALL the right places at the right time.” That’s how SEO and internet marketer Roy Huiskes describes the importance of a complete online presence. He has worked in the business since 2003 and consulted for several big brands.
2018-12-12
