Do you use preheader text in your email marketing campaigns? In the last five years, email opens on mobile devices have grown over 30%. There are now more emails opened on mobile devices than on desktops. This shift to mobile has made the use of preheader
2018-12-12
The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately. What’s your role here at
2018-12-12
Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects
2018-12-12
Sign up for our daily recaps of the ever-changing search marketing landscape. Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them.
2018-12-12
Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink
2018-12-12
Self-driving cars need AI, and we delivered big on AI at the GPU Technology Conference in Silicon Valley this week. During his keynote, NVIDIA founder and CEO Jensen Huang made a host of announcements that will change how the automotive industry designs,
2018-12-12
DUBLIN, IRELAND - MAY 11: (Photo by Paul Faith - WPA Pool/Getty Images) 12. Active Scheduling A.I. helpers like Siri and Google’s new Assistant have always at least attempted to help their users schedule their various appointments, but it’s only with the
2018-12-12
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot
2018-12-11
If you want to use content marketing techniques to find, enthuse, and retain your customers, you will also want to know whether you are accomplishing these goals. Content marketing is a marketing technique that can be used to track a variety of goals. Take a
2018-12-11
