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Why Your Social Media Marketing Strategy Needs a Crisis Communication Plan

Why Your Social Media Marketing Strategy Needs a Crisis Communication Plan

With the advent of social media marketing, boosting consumer engagement has never been easier for brands. But along with a social media presence comes a need for a crisis communication plan. Social media platforms give consumers a lot of power, and sometimes

How to Read Your Website Source Code and Why It’s Important

How to Read Your Website Source Code and Why It’s Important

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Underneath all the images, text, and calls to action on your website lies your webpage source code. Google and other search engines “read” this

9 Key Steps for a Winning Social Media Marketing Strategy

9 Key Steps for a Winning Social Media Marketing Strategy

8 Apr, 2021 8 min read Half the world population now uses social media. People are also spending nearly two and half hours a day scrolling through our feeds every day – over 15 hours per week. In fact, many of you reading this likely reached this page via a

Why Has SEO Become So Popular for Small Businesses?

Why Has SEO Become So Popular for Small Businesses?

SEO is a somewhat recent phenomenon. With the rise of the digital age, millions of users access the Internet every single day. On the Internet, many of them will use search engines (primarily Google) in order to search for things they want to know about. One

6 Reasons Why Content Marketing Is Used By Leading Brands

6 Reasons Why Content Marketing Is Used By Leading Brands

There are many forms of marketing to consider for businesses nowadays. For starters, you still have traditional marketing mediums such as print, TV, and radio which are all still effective in their own ways. Digital marketing is a larger beast to tackle as

Social Media Organic Reach 2021: Who Actually Sees Your Content

Social Media Organic Reach 2021: Who Actually Sees Your Content

Social Media Organic Reach 2021: Who Actually Sees Your Content Posted in Facebook Marketing , Social Advertising , Social Media Marketing , Social Media Strategy by Jennifer Wagner How much value do you currently place on your organic content strategy? What

How To Use Data to Inform Social Content Strategy - Wellness Brand Social Media Marketing

How To Use Data to Inform Social Content Strategy - Wellness Brand Social Media Marketing

7 Ways the Wellness Industry Can Leverage Data to Improve their Social Strategy In the highly competitive world of the wellness industry, capturing the attention of your brand’s audience can seem near impossible. The good news is 57% of consumers follow a

Social Media Marketing: How Much Automation Is Too Much?

Social Media Marketing: How Much Automation Is Too Much?

Automation tools have been helping streamline processes and ease marketers' lives as they try to juggle various channels, tasks, and campaigns daily. In particular, social media has become a critical component of the marketing strategy for any business and

6 Tips to Make the Best Out of HubSpot Social Media Marketing

6 Tips to Make the Best Out of HubSpot Social Media Marketing

Social media: We all love to hate it ... but let’s face it, we can’t live without it.  As marketers, time is something we can’t get enough of, and sometimes our social media strategies are the ones that suffer as a result. However, social media