You see it all the time. A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. If you’re at all like me there might have been a point where you wondered —
2021-04-01
From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s
2021-04-01
B2B businesses are proof that any business can be successful on social media. Why? Because they've turned a niche industry that -- admittedly -- isn't the most exciting into a playground for social content. When I think about B2B companies with a great
2021-03-31
The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to the Internet of Things (IOT). This has enabled businesses to collect data to better understand behavioral and buying patterns of customers. It also
2021-03-30
Business 2 Community Twitter Facebook LinkedIn Flipboard 0 If you’re planning an event, promoting it on social media is one of the most effective ways to generate buzz. Yet, few people know the best methods for how to promote an event on social media. With
2021-03-30
Social media has become an integral part of everyone’s life, which is why brands and marketers need to embrace it too. According to We Are Social’s Digital 2020 report, the total number of active social media users in the world crossed the 4 billion mark
2021-03-29
Starting a new business is no easy task and requires a lot of time and effort. You need to perfect your offering, select the right sales channels, research your target customers, and more. However, no matter how good your product or service is, people
2021-03-28
Small business marketing not getting easier Editor's note: This is Part I of a three-part series on marketing for small businesses. The digital and social media revolution has made small business marketing a living nightmare. Disagree? Of course there are
2021-03-28
We’ve been spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage. Social media marketing is becoming an essential marketing strategy for more companies
2021-03-27
