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Social Media Marketing: How Much Automation Is Too Much?

Social Media Marketing: How Much Automation Is Too Much?

Automation tools have been helping streamline processes and ease marketers' lives as they try to juggle various channels, tasks, and campaigns daily. In particular, social media has become a critical component of the marketing strategy for any business and

6 Tips to Make the Best Out of HubSpot Social Media Marketing

6 Tips to Make the Best Out of HubSpot Social Media Marketing

Social media: We all love to hate it ... but let’s face it, we can’t live without it.  As marketers, time is something we can’t get enough of, and sometimes our social media strategies are the ones that suffer as a result. However, social media

How Brands Can Effectively Support Their Social Media Managers

How Brands Can Effectively Support Their Social Media Managers

It’s been a rough year for pretty much everyone. And social media has become a less friendly place along the way. That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. At Ignite Social

5 Reasons Why You Should Pay Attention to Website Security for SEO (And What To Do About It)

5 Reasons Why You Should Pay Attention to Website Security for SEO (And What To Do About It)

Once a website has been built, the attention of every website owner moves to SEO, content marketing, and social media marketing. And it makes sense because what’s the use of a website that doesn’t get traffic? However, one thing that is often ignored is

Digital marketing strategies for SMEs to prosper in the Covid-19 era

Digital marketing strategies for SMEs to prosper in the Covid-19 era

Kunal Sawhney: With people spending more time online than ever before, digital marketing channels are no more an option but a necessity for small businesses. OPINION: With the Covid-19 pandemic impacting small and medium enterprises (SMEs) in unprecedented

5 Smart Ways To Leverage Social Media for Your Business in 2021

5 Smart Ways To Leverage Social Media for Your Business in 2021

Since the advent of social media, brands have long since recognized the potential social media has for the marketing and advertising of their products or services. One of the central advantages of social media marketing is that it is a relatively

The Business of Executive Influence, Simplified

The Business of Executive Influence, Simplified

During this time of duress, people are looking to businesses for reliable information and guidance. More specifically, people are looking to the leaders of these businesses. The latest Edelman Trust Barometer report found businesses are currently the most

Top tips to make social audience segmentation part of your growth strategy

Top tips to make social audience segmentation part of your growth strategy

Social media usage has increased by over 13% in the last 12 months, with around 4.2 billion users globally. This makes social media one of the most effective channels in reaching customers directly in their own space, and savvy marketers will inevitably look

How to Use Social Media for Ecommerce (Tips and Examples)

How to Use Social Media for Ecommerce (Tips and Examples)

Strategy How to Use Social Media for Ecommerce (Tips and Examples) A social media ecommerce strategy can help you build brand awareness, communicate with customers and generate more sales for your online store. Karolina Mikolajczyk March 30, 2021 Social media