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I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Mine kinda was, for
2021-06-13
Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield. SmartCompanyand MYOB brought together a panel of experts
2021-06-13
Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B
2021-06-12
Scaling content production is never an easy issue. There’s a fine line between scaling your company’s content creation and producing too much content (quite possibly of lower quality). Yet, in today’s world of multiple channels, not scaling may mean
2021-06-12
Business 2 Community Twitter Facebook LinkedIn Flipboard 0 If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC,
2021-06-11
Social Media Marketing Funnel: How To Build One Social Media Marketing Funnel: How To Build One by Kurt Lohmann What is a Social Media Marketing Funnel? Like a traditional marketing funnel, a social media marketing funnel represents the steps a business’
2021-06-10
Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions. After all, it’s one of the most effective
2021-06-09
Healthcare How To Build Up Your Business Base Fair And Square Business and martial arts have a lot in common. In martial arts,what you learn at white belt beginning rank, are the basics plus the problems you’re most likely to run into going forward. In the
2021-06-09
Regardless of many predictions that email would disappear someday, it is alive and well. With the average consumer checking either work or personal email several times a day, it is one of the more reliable forms of communication. Unlike the ringing telephone,
2021-06-07
