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How to Identify the Right Digital Marketing Channels for Your Business

How to Identify the Right Digital Marketing Channels for Your Business

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B

How to Use Content Repurposing to Scale Your Content Production

How to Use Content Repurposing to Scale Your Content Production

Scaling content production is never an easy issue. There’s a fine line between scaling your company’s content creation and producing too much content (quite possibly of lower quality). Yet, in today’s world of multiple channels, not scaling may mean

19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC,

How To Build A Social Media Marketing Funnel

How To Build A Social Media Marketing Funnel

Social Media Marketing Funnel: How To Build One Social Media Marketing Funnel: How To Build One by Kurt Lohmann What is a Social Media Marketing Funnel? Like a traditional marketing funnel, a social media marketing funnel represents the steps a business’

3 Powerful Tips to Make Your Social Media Marketing More Effective

3 Powerful Tips to Make Your Social Media Marketing More Effective

Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions. After all, it’s one of the most effective

How To Build Up Your Business Base Fair And Square

How To Build Up Your Business Base Fair And Square

Healthcare How To Build Up Your Business Base Fair And Square Business and martial arts have a lot in common. In martial arts,what you learn at white belt beginning rank, are the basics plus the problems you’re most likely to run into going forward. In the

How to Easily Measure Your Own Email Marketing ROI

How to Easily Measure Your Own Email Marketing ROI

Regardless of many predictions that email would disappear someday, it is alive and well. With the average consumer checking either work or personal email several times a day, it is one of the more reliable forms of communication. Unlike the ringing telephone,

Learning About Your Customers Through Social Media

Learning About Your Customers Through Social Media

We’re living in the age of social intelligence. Social media is a great place for marketing research because people often post their thoughts publicly. This means you can get feedback from all parts of the globe, touching all segments of people. Because of

Is your social media marketing impressing the board?

Is your social media marketing impressing the board?

Business , chart , digitalmarketing , Social-Media Social media. It’s a minefield of data. From likes to shares, pins to loves, celebrations, dislikes, retweets… the sheer number of metrics is overwhelming. But every like, comment, share or retweet is a