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Over the past few years, has grown exponentially from something only the geeky boys and girls in college spent time on to something that’s now a ubiquitous aspect of life across the world. For businesses, it’s clear that social media can be a goldmine
2021-06-30
There is never a wrong time to review, reimagine, and overhaul your business. But some times can feel especially fresh or inspiring – such as the New Year, or after reaching a certain milestone. One such time can be the Summer, or halfway through the
2021-06-30
When you run an online business, it’s important that you drive high-quality traffic to your website. This should consist of an audience who might already be interested in your services or who have a problem you know you can solve. This will make them much
2021-06-29
Today’s internet usage is at an all-time high, and future predictions show that it will only increase continuously. Due to the widespread adoption of the internet and allied services, it has now become necessary for businesses to try out new marketing
2021-06-28
Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid
2021-06-27
This article identifies the social media metrics that really matter, why they’re important, and how to track them—helping you make smarter decisions. What are social media metrics? And why are they important to track? As a social media professional,
2021-06-26
The No. 1 challenge marketers say they face today is generating traffic and leads. More than 62% of businesses are having trouble getting the right people to their website. With so many websites competing for the top spots in Google — both in organic and
2021-06-26
The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. In 2020 alone, 4.35 million applications for new businesses were submitted in the US. Numbers have grown by 74% within
2021-06-25
Since early 2020, customer behaviors have changed drastically. The companies that best adapt to this shift will be the ones that succeed in this brave new world that we now find ourselves in. Whether you’re a fledgling start-up, a company on the rise, or
2021-06-24
