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4 Social Media Marketing Trends to Implement in Your 2021 Strategy

4 Social Media Marketing Trends to Implement in Your 2021 Strategy

With the rise of comes the increase in being leveraged across these platforms. Each day, more businesses are realizing the infinite potential that has. Even brick-and-mortar businesses that have existed in the same capacity for decades are now jumping on the

7 Mobile Marketing Strategies You Need to Thrive in 2021

7 Mobile Marketing Strategies You Need to Thrive in 2021

With the number of mobile device users climbing off the charts in recent years, it’s no secret that mobile marketing is a can’t miss strategy for small businesses. But, with endless possibilities in a mobile-friendly world, it can be difficult to even

How to Promote Your Blog: 11 Proven Ways to Promote Your Blog Post

How to Promote Your Blog: 11 Proven Ways to Promote Your Blog Post

You’ve created a beautiful blog. You’ve just finished writing the perfect blog post. That’s all the important work behind you, right? No, not quite. You can’t just publish your blog, share it on social media, and then start to forget about it. Blog

How to choose the right inbound marketing software

How to choose the right inbound marketing software

How to choose the right inbound marketing software - for the right reasons May 17, 2021 Login to rate this article 0 Business Development Manager Plezi We've been singing the praises of inbound marketing for years. But that's only because we think that

Social Media Marketing for Lead Generation

Social Media Marketing for Lead Generation

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new

How this B2B marketer is earning her adaptive marketing stripes

How this B2B marketer is earning her adaptive marketing stripes

Recently promoted head of marketing for Nutanix A/NZ, Amber Watson, talks about the lessons in rapid pivoting during Covid and human-centred mindset driving her marketing strategy Quick thinking to pivot a series of physical events to virtual to build

Are Impressions the New Engagements in Social Media Marketing?

Are Impressions the New Engagements in Social Media Marketing?

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Mine kinda was, for

How to master social media marketing for your small business

How to master social media marketing for your small business

Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield. SmartCompanyand MYOB brought together a panel of experts

How to Identify the Right Digital Marketing Channels for Your Business

How to Identify the Right Digital Marketing Channels for Your Business

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B