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How Entrepreneurs Can Take Advantage of Voice Search Marketing

How Entrepreneurs Can Take Advantage of Voice Search Marketing

Your customers are already using voice search. It's up to you and your business to meet them there. Fresh off a holiday season that saw Amazon sell "tens of millions" of devices, Las Vegas hosted its annual glimpse into the future: the Consumer Electronics

How SEO Works, Exactly - Search Engine Journal

How SEO Works, Exactly - Search Engine Journal

Search engine optimization evolves and changes all the time. Every year, certain methods are embraced by the SEO community as “must-have tactics,” while others get pushed to the brink of history thanks to Google’s algorithm updates. In light of this,

Do You Need to Accommodate Voice Search in Your SEO Strategy?

Do You Need to Accommodate Voice Search in Your SEO Strategy?

Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get an answer to a quick question or find a place to eat. And as regular users embrace voice search to

SEO for Rich Results: How to Find & Fix Structured Data Errors

SEO for Rich Results: How to Find & Fix Structured Data Errors

Using structured data on your website is an essential part of SEO. At its most basic, structured data helps engines understand your content better (a must as semantic web technologies continue to evolve). Structured data is also your ticket to scoring rich

17 SEO Best Practices To Grow Your E-commerce Sales

17 SEO Best Practices To Grow Your E-commerce Sales

HR 17 SEO Best Practices To Grow Your E-commerce Sales Search engine optimization (SEO) is the process of affecting the online visibility of a website in an unpaid search result—mostly called natural or earned results. E-commerce sales refer to buying and

John Mueller Rebuts Idea that Google Uses Domain Authority Signal - Search Engine Journal

John Mueller Rebuts Idea that Google Uses Domain Authority Signal - Search Engine Journal

There has long been a debate as to whether a site or domain can contain authority. Some people feel that Google has a metric that allows a site to rank pages more easily than other sites. While others feel a site authority metric creates a bias favoring older

Recruitment SEO: How to create a well-optimized career section on your site - Search Engine Land

Recruitment SEO: How to create a well-optimized career section on your site - Search Engine Land

When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn. If a job candidate is interested in your company, he or she will

An Introduction to Black Hat SEO

An Introduction to Black Hat SEO

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the

No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns - Search Engine Land

No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns - Search Engine Land

Search volume is the foundation of most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you