Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface have been asking questions like “Have you seen this
2019-06-05
Google’s plans to help support publishers’ subscription businesses came into fuller color on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers called the Google News Initiative that builds on
2019-06-05
Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and
2019-06-04
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level
2019-06-04
A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one
2019-06-03
Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search faster; (2) how to maintain market share for product search in a splintering mobile landscape of apps and digital
2019-06-03
Social Media Optimization: 5 Strategy Tips to Follow social media marketing The recent changes to the Facebook News Feed have put marketers in a position where Social Media Optimization (SMO) has become a top priority for businesses. With organic reach
2019-06-02
Without marketing, most businesses would fail. But many small businesses don’t take the time to create comprehensive marketing plan. What often ends up happening is these businesses will try different marketing tactics ad hoc, with only minor to moderate
2019-06-02
Can a website without links rank well? Of course not. So, when someone says that link building is dead, this means that they’ve failed to adapt to the ever-changing nature of this SEO technique. Namely, link building is not about writing a bunch of spammy
2019-06-02
