The number of worldwide social media users will surpass . That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. But not every platform works the same for every
2019-06-16
Topical authority, a deceptively simple premise and in that simplicity lies its seductive draw. And with that draw, and the success of the improved rankings will come, lies the danger. Topical authority, as many of us think of it today, will die and with it
2019-06-15
Google’s John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites. Rather, it had more to do with content relevance. Mueller revealed this information during a Google Webmaster Hangout held on April 6th. He was
2019-06-15
It’s one thing to start a business and another to scale it. Here are ten tips for massively growing your company from leading entrepreneurs and Advisors in The Oracles who have done just that. You need three things to scale a business. First, hire well so
2019-06-14
Last week I tweeted an explanation of how we know that an increase or decrease in SEO performance was caused by a change that we made or by an external factor like seasonality, competitors, Google updates etc. People found it helpful and it generated a lot
2019-06-13
Your customers are already using voice search. It's up to you and your business to meet them there. Fresh off a holiday season that saw Amazon sell "tens of millions" of devices, Las Vegas hosted its annual glimpse into the future: the Consumer Electronics
2019-06-13
Search engine optimization evolves and changes all the time. Every year, certain methods are embraced by the SEO community as “must-have tactics,” while others get pushed to the brink of history thanks to Google’s algorithm updates. In light of this,
2019-06-13
Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get an answer to a quick question or find a place to eat. And as regular users embrace voice search to
2019-06-12
Using structured data on your website is an essential part of SEO. At its most basic, structured data helps engines understand your content better (a must as semantic web technologies continue to evolve). Structured data is also your ticket to scoring rich
2019-06-12
