Marketing is the main tool in today’s situation where there are plenty of goods and services available. To be on the top of the competition one has to use super marketing techniques. Before the advent of the internet, social media marketing includes
2019-06-06
Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here's how. Lesya Liu is a social media strategist and a photographer. She specializes in combining art and marketing to create
2019-06-06
Google is asking publishers in Europe to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules, which go into effect May 25. Companies operating in Europe are required to gain opt-in consent for
2019-06-06
7 Tips for Great Web Design on a Budget in 2019 Web design is about as cheap as it can get these days. From free platforms to site builders, anyone can develop a site an afternoon. Of course, whether it's good depends on how much you budget. This piece aims
2019-06-05
Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface have been asking questions like “Have you seen this
2019-06-05
Google’s plans to help support publishers’ subscription businesses came into fuller color on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers called the Google News Initiative that builds on
2019-06-05
Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and
2019-06-04
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level
2019-06-04
A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one
2019-06-03
