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This Is the Perfect Time of Year to Assess Your Content

This Is the Perfect Time of Year to Assess Your Content

Summer is the perfect time to kick back, hang at the pool, and leave behind any worries you might have about the future of your marketing. Right? Not really. Even if your audience members take time off for travel of their own, summer doesn't mean you get a

7 Best Alternatives to Yoast SEO WordPress Plugin

7 Best Alternatives to Yoast SEO WordPress Plugin

 /  1 min ago If you consider yourself a blogger, entrepreneur, small business owner, or anyone with an online presence, hopefully you know a thing or two about SEO . Thankfully, platforms like WordPress provide plugins that allow you to make website

10 Expert Tips for Scaling Your Small Business - Small Business Trends

10 Expert Tips for Scaling Your Small Business - Small Business Trends

As your business grows, you’re going to need to make some adjustments and add some new strategies to your toolkit. In order to do that in an effective way, it can help to learn from other successful business owners who have been there before. Here are some

Google AdWords new responsive search ads can show 3 headlines - Search Engine Land

Google AdWords new responsive search ads can show 3 headlines - Search Engine Land

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real

Common International SEO Challenges & How to Prevent Them

Common International SEO Challenges & How to Prevent Them

Search engine optimization (SEO) is complex enough when implemented in a single language, but entering foreign markets and doing international SEO adds further challenges that can make the pursuit prone to missteps. On April 25, I had the opportunity to

10 Questions to Supercharge a New SEO Process

10 Questions to Supercharge a New SEO Process

Starting a new SEO process with a new client or site, especially in an industry that you have no experience or a new country or language market means that you will likely need more time to research and analyze your competitors and audience to be able to

Blogging Success with Pinterest Taboos You Should Break!

Blogging Success with Pinterest Taboos You Should Break!

Unlike Ryan here, you may be new to the blogging world and you kinda think you are gonna get a ton of fans and traffic from Facebook. Maybe you trust uncle Google and think he will be your fairy godfather…Are you of that school of thought? Well I am sorry

Mobile Optimization: 12 Best Practices for the Mobile-First Era

Mobile Optimization: 12 Best Practices for the Mobile-First Era

Now, more than ever, it’s essential to make sure that your development process includes best practices and techniques toward achieving an effective mobile representation of your online presence. Whether you’re in law, health care, the restaurant game,

How to use good ol' PPC to support fun and creative branded content - Search Engine Land

How to use good ol' PPC to support fun and creative branded content - Search Engine Land

Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of