The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent
2022-07-17
We play in our closed Facebook groups, our message boards, our emails to each other. We laugh at the SEO advice being given by “some idiot” who doesn’t know what he is talking about. From articles that declare SEO is dead to large sites that still use
2022-07-17
From the time we’re young, we’re told to choose one goal at a time and give it everything we have. Many of us follow this conventional wisdom, but what happens when the path to meet said goal is multifaceted? For example, to become a better athlete, one
2022-07-16
Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. Their marketing teams have been running Search Network campaigns for a while, but they’ve seen little return on their investment. And so they conclude
2022-07-13
Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then — some minimal, some significant. Here’s a look at what’s changing. First, some background. Ad
2022-07-13
If you publish online, you know that there is a crazy amount of competition on the Web. In fact, millions of blog posts published every day! No matter what niche you are operating in, that abundance of content poses some serious problems: How can you ensure
2022-07-10
Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors to replicate? And one that sets you apart from your competitors? Then you’re in the right place, because that’s
2022-07-10
If you’ve ever worked on a link strategy, you’ve probably sent out link requests. The idea is simple––just ask a site for a backlink. It’s the most direct way to get new links, and when it works, it’s super convenient. But there’s a problem.
2022-07-09
If Google wants to hang onto its status as the world’s dominant source of information, it needs to make sure people keep using Google products when they’re in hands- and screen-free situations. As part of that goal, it needs to gain a greater foothold in
2022-07-07
