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How to Become a Content Machine for Local SEO | SEJ

How to Become a Content Machine for Local SEO | SEJ

Bill Hartzer In 52 Local SEO Strategies for SMBs , one strategy I mentioned was being a local content machine. (I also mentioned that if you aren’t necessarily someone who can create a lot of content, one option is to buy an existing website or blog.) This

Relevance vs. authority: Which link has more value? (Part 2)

Relevance vs. authority: Which link has more value? (Part 2)

Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO industry. The question I asked these experts was: “All other metrics being equal, would you rather have a

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we're always looking for what's

The best-kept AdWords secret: AMP your landing pages

The best-kept AdWords secret: AMP your landing pages

The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at Disney World with a FastPass, getting a response from our digital assistants like Alexa in less than a second. Big,

Intelligent Search Drives More Customers to Your Business Than Your Website

Intelligent Search Drives More Customers to Your Business Than Your Website

Search Engine Marketing Intelligent Search Drives More Customers to Your Business Than Your Website Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites. Chief Strategy Officer

Help! My Homepage Outranks a Subpage for a Keyword #AskanSEO - Search Engine Journal

Help! My Homepage Outranks a Subpage for a Keyword #AskanSEO - Search Engine Journal

Editor note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s question comes from Ivan of Varna,

5 reasons to give SEO experts a seat at the website planning table

5 reasons to give SEO experts a seat at the website planning table

Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the

How to optimize Google My Business listings for multi-location businesses

How to optimize Google My Business listings for multi-location businesses

Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings? Google My Businesswas rolled out in 2014 to make it easier for

How to Spy on Your Competitors to Outrank Them on Google

How to Spy on Your Competitors to Outrank Them on Google

SEO How to Spy on Your Competitors to Outrank Them on Google Learn how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google ---Shares May 8, 2017 Want to hear something crazy? In 30 minutes, I can look at