Do you know what question I get asked almost more than any other question? It’s this one: “How do I get more traffic?” People ask me this every single day. I’ve learned that most people think getting traffic is pretty much a pipe dream. They think
2022-08-19
As many people have had to move homes (for whatever reasons), sometimes websites also have to move their "home", which is their domain address. But when you transfer a website to a new domain you should also pay attention to something that has no counterpart
2022-08-19
Want your Shopify store to rank in Position 1 on Google? No matter the platform, the same SEO principles apply if you want your e-commerce store to be found in search results. With some simple tweaks and optimizations to your Shopify store, you can improve
2022-08-17
Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use
2022-08-14
How to Vet An SEO Agency (and Prevent Failure) Finding the right SEO provider is important. It also can be a lot of hard work. This is why vetting SEO agencies is so important. You want to make sure your SEO agency is: Easy to work with. Going to
2022-08-14
As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank. (If you’ve never watched the updated Ad Rank explanation video by Hal Varian,
2022-08-11
Optimizing a small website with a small budget or on no budget can be tricky. But that’s no excuse for brushing off SEO completely. Organic search is a great source of high-quality traffic that keeps your lead and sales pipelines from drying up. Traffic
2022-08-11
Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in multiple places that, without care,
2022-08-11
Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every
2022-08-08
