Would you be able to guess which social media network has been the busiest of them all in the last year? Yes, it’s Pinterest. Pinterest has definitely earned your consideration for your social media strategy. Previously it was tailored for housewives,
2022-07-28
In this week's 'Skim: A radical shift is underway pitting Facebook against LinkedIn as the go-to social network for professionals; Google introduces a search revolution with Google Lens; Instagram ups its Snapchat attack with new face filters; Facebook renews
2022-07-28
The massive uptick in mobile internet use, which surpassed desktop in 2016 . RIP Right Rail. Getting started is simple. Just make sure you have an AdWords account and a Google Merchant Center account . These will be your home bases. Below are four keys to
2022-07-26
Google is making the Assistant available via SDK to third parties to integrate into their appliances and devices. It’s also quickly ramping up third-party content integration into the Assistant. The company announced this week at its developer
2022-07-25
The more things change, the more they stay the same. We are experiencing a period of unprecedented flux in the search industry. But dig deeper, and there are some elements that hold stubbornly true. Historically, search has been about Google and it has been
2022-07-20
Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad
2022-07-19
Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social
2022-07-19
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising
2022-07-19
We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this
2022-07-17
