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Google Attribution: What search marketers need to know

Google Attribution: What search marketers need to know

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more

Google Updates Quality Rater Guidelines for YMYL & Offensive Results

Google Updates Quality Rater Guidelines for YMYL & Offensive Results

You are here: Home / Google / Google Updates Quality Rater Guidelines for YMYL & Offensive Results Google Updates Quality Rater Guidelines for YMYL & Offensive Results May 30, 2017 Google has made another update to the Google Quality Rater Guidelines, coming

7 Simple Low-Cost SEO Tips to Boost Your Business Blog

7 Simple Low-Cost SEO Tips to Boost Your Business Blog

It is a truth universally acknowledged that blogging can be extremely advantageous for your business. In fact, there arefew reasons not to keep a business blog. A blog can drive traffic to your website by incorporating SEO-friendly keywords and skyrocket

The Amazing SEO Benefits of Discovering Your

The Amazing SEO Benefits of Discovering Your

Any website that’s had SEO work done has potentially hundreds or even thousands of undiscovered hidden ranked keywords lurking in the top 100 positions of search engines. Hidden ranks are one of the biggest SEO treasure troves that unfortunately are

How to track conversions like a pro

How to track conversions like a pro

How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new visitors taking actions that lead to real business results? The goal of SEO is not to just drive more traffic — it’s to

Optimizing for voice assistants: Why actions speak louder than words

Optimizing for voice assistants: Why actions speak louder than words

“Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here, but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern

7 of the Coolest YouTube Banners We've Ever Seen

7 of the Coolest YouTube Banners We've Ever Seen

When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once

Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose – they have a beginning, deepening action, a climactic moment,

Pages AMP (Accelerated Mobile Pages) : le guide ultime SEO !

Pages AMP (Accelerated Mobile Pages) : le guide ultime SEO !

Pour en savoir plus : explications techniques du format AMP Qui peut utiliser AMP sur son site ? Tout le monde ! Vous n'avez rien à demander à personne, il suffit de mettre à disposition sur votre site une version AMP de chaque page, ou de certaines