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6 Marketing Influencers Every Entrepreneur Should Follow

6 Marketing Influencers Every Entrepreneur Should Follow

If you’re the owner of an SMB (small or medium-sized business), you might feel as if you’re left out of much of the online content published today. Sure, it would be nice to have a marketing budget big enough to advertise on every billboard or YouTube

7 Content Curation Hacks to Cut Creation Time in Half

7 Content Curation Hacks to Cut Creation Time in Half

How long does it take you to create a single blog post today? Probably a few hours, if I had to guess. Now multiply that same time across your other content channels. That includes everything from social media to audio, visual, and even offline

Configuration Guide for Local SEO - Yoast Knowledge Base

Configuration Guide for Local SEO - Yoast Knowledge Base

Home » WordPress Plugins » Yoast SEO: Local » Configuration Guide for Local SEO Configuration Guide for Local SEO Category If you've already installed the Local SEO plugin , you can start using it. Unsure how to properly represent your company? Google has

The Ultimate Guide to Creating Content that Generate 361,494 Visitors

The Ultimate Guide to Creating Content that Generate 361,494 Visitors

I created an ultimate guide a few years ago that received over 400,000 visits. But I quickly made it popular by publishing a stream of guides that all received . Getting a ton of new visitors is only the first goal, though. These guides also rack up tons

Using Twitter Polls to Boost Social Engagement

Using Twitter Polls to Boost Social Engagement

Getting people to engage with you on social media is not easy. Luckily for you, Twitter polls can help. According to Hootsuite’s social engagement coordinator, Nick Martin, they’re a surefire way to drive engagement. As the host of #HootChat, Martin gave

8 Places You Can Find New Keywords to Grow Your Organic Visibility

8 Places You Can Find New Keywords to Grow Your Organic Visibility

I know the feeling. You dig deeper and deeper into your keyword tools, trying to find something novel, something in your industry that hasn’t already been completely saturated, but you keep finding the same 10, 20, 50 keywords over and over again. You try

How to effectively segment accounts with multiple locations

How to effectively segment accounts with multiple locations

One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example, you may be advertising for a company that has franchises throughout the country (such as a Macy’s or REI) or a branch of

How Does the YouTube Algorithm Work? A Guide to Getting More Views

How Does the YouTube Algorithm Work? A Guide to Getting More Views

With more than one billion users—or nearly one-third of all internet users—YouTube is a cultural (and marketing) force to be reckoned with. Each day YouTubers watch a billion hours of video. And it’s not just cat videos getting all the attention.

Designing content for the mobile-first index

Designing content for the mobile-first index

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on