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6 Pointless Marketing Metrics to Avoid at All Costs

6 Pointless Marketing Metrics to Avoid at All Costs

Browsing through Google Analytics or any PPC platform can be overwhelming. There are more metrics than you can count. There are clicks, impressions, views, unique visitors, conversions, and of course, cost per conversions. I could go on and on. The fact

10 Ways the JAB Promotion Service Can Help You Be in the Spotlight

10 Ways the JAB Promotion Service Can Help You Be in the Spotlight

10 Ways the JAB Promotion Service Can Help You Be in the Spotlight August 26, 2017 By Janice Wald Leave a Comment What does a blogger need more than anything else? No, it’s not a great blog post. If no one knows about it, it might as well be a secret

How to Grow Your Business by Expanding into New Markets

How to Grow Your Business by Expanding into New Markets

How to Grow Your Business by Expanding into New Markets > How to Grow Your Business by Expanding into New Markets So, you want to expand your business into a new market? Nice! It means you’re doing well and you’re ready to ramp up your business. I’ll

How to Implement AMP for E-Commerce

How to Implement AMP for E-Commerce

A buyer’s overall experience is critical to closing a sale. When it comes to online shopping and e-commerce in general, the importance of speed cannot be emphasized enough. After all, more than 40 percent of users will leave a website if it takes more than

3 SEO Experiments You Should Try This Year - Search Engine Journal

3 SEO Experiments You Should Try This Year - Search Engine Journal

SEO is commonly defined as a methodology of strategies and tactics used to increase a website’s organic visibility on the web. One word you don’t often see when looking at its definition is “experimentation.” Why is that? Experimentation is at the

Augmented Reality: Where are we now, and what does it mean for marketers?

Augmented Reality: Where are we now, and what does it mean for marketers?

Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US

Top 5 Ways Responsive Web Design Benefits Your SEO

Top 5 Ways Responsive Web Design Benefits Your SEO

We now live in a mobile-first era and are moving toward a mobile-first index. That’s because consumers are addicted to smartphone and tablets. And that isn’t changing any time soon. In this environment, responsive design is no longer an innovation.

7 Signs It's Time For You to Create an Online Course of Your Own

7 Signs It's Time For You to Create an Online Course of Your Own

After his uncle had been killed by a burglar, he took it upon himself to hunt down the perpetrator. Soon after starting his search, he found the burglar, and as they stood face-to-face, he realized something … The criminal was someone he’d seen before.

The Technical Guide to Common Magento SEO Issues

The Technical Guide to Common Magento SEO Issues

Magento is often regarded as a challenging e-commerce platform to achieve technical excellence with. Despite its complex rewrite engine, codebase, and dynamic content and URLs, leading global brands such as Burger King, Coca-Cola, and Tom Dixon all use the