Well, it’s official. Google doesn’t like overly intrusive ads like pop-ups on websites. This sounds counterintuitive, doesn’t it? After all, Google makes its money from advertising. However, as a search engine, Google’s number one priority is to make
2019-01-15
This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. Working at an agency that does a large amount of online reputation and crisis management, brand protection is always top of mind. I’ve written about how autocomplete is
2019-01-14
If you don't understand the basic foundation to SEO, it will seem like a foreign language. If you remember when the training wheels were on your bike, the thought of riding without them was daunting and scary. Once your parents took off the wheels and you
2019-01-14
Search marketing is so awesome because it’s efficient — the ROI is measurable and tangible. Those big brand advertisers — the ones spending millions to advertise on TV, radio, and billboards — what do they know? What a waste of money, right? Well,
2019-01-14
Browsing through Google Analytics or any PPC platform can be overwhelming. There are more metrics than you can count. There are clicks, impressions, views, unique visitors, conversions, and of course, cost per conversions. I could go on and on. The fact
2019-01-13
10 Ways the JAB Promotion Service Can Help You Be in the Spotlight August 26, 2017 By Janice Wald Leave a Comment What does a blogger need more than anything else? No, it’s not a great blog post. If no one knows about it, it might as well be a secret
2019-01-13
How to Grow Your Business by Expanding into New Markets > How to Grow Your Business by Expanding into New Markets So, you want to expand your business into a new market? Nice! It means you’re doing well and you’re ready to ramp up your business. I’ll
2019-01-12
A buyer’s overall experience is critical to closing a sale. When it comes to online shopping and e-commerce in general, the importance of speed cannot be emphasized enough. After all, more than 40 percent of users will leave a website if it takes more than
2019-01-11
SEO is commonly defined as a methodology of strategies and tactics used to increase a website’s organic visibility on the web. One word you don’t often see when looking at its definition is “experimentation.” Why is that? Experimentation is at the
2019-01-11
