As a startup, you need your target consumers to find your business online. One of the main ways that will happen is through search engines. Unless your audience has heard of you already, they won’t be searching for your brand name. That’s why search
2019-01-19
But here’s the straight truth: you need a lot less than the analytics industry wants you to believe. Most experts will try to convince you that you need an analytics tool for everything. More data is always a good thing, right? I used to believe that
2019-01-19
According to a survey by Curata, increased their content marketing staff levels in 2016. It makes sense that the content marketing industry is taking off. than traditional marketing yet generates 3x more leads. In fact, blogging is one of the best ways
2019-01-19
If you’re writing content, you want it to sell. After all, that’s the whole purpose of the project, right? Your ultimate goal is to sell more of what you have to offer. And content is a great way to do this. According to , consumers are 131 percent more
2019-01-19
How to build a tech company with 6 million users, raise 4 children and working side by side with your spouse – the story of Marieke van de Rakt and Joost de Valk, the extraordinary people behind Yoast. Not long ago, I came across Marieke and Joost at a
2019-01-19
There is no shortage of tactics and tips for you to use when it comes to search engine optimization. There is always a new growth hack and SEO tip to boost your rankings. There are always new tricks to generate more links. But most of that stuff fades with
2019-01-18
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding the key indicators of campaign
2019-01-18
Do you know that in Online World, even seconds of delay in website loading can impact billions of sales. For Crucial online business it’s very important to focus on website speed. In the SEO World, Poor Website loading is considered as very bad SEO Signal,
2019-01-17
For something just three letters long, it seems there's a never-ending list of things to do to manage your ranking. And we get that. That's what our whole blog is about - helping you figure out what to put on that list. So when it comes to establishing your
2019-01-17
