When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you
2019-01-31
We all know that social media plays a great role in your marketing success. There are 2.8 billion social media users globally in 2017. But you must do it right. Social is about sharing and building a relationship with your audience first, not
2019-01-31
Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful
2019-01-30
Sign up for our daily recaps of the ever-changing search marketing landscape. No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve
2019-01-30
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a
2019-01-30
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. The company had been using OpenStreetMap. In
2019-01-29
Testing for only SEO or onlyCRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he
2019-01-29
Influencer marketing campaigns and outreach are powerful strategies when it comes to improving your brand visibility. Improving brand visibility toward your target audience by developing a stellar inbound marketing and content marketing strategy is nothing
2019-01-29
John Mueller, a Google webmaster trends analyst, spent a portion of his New Years break responding to concerns and questions around Google search related issues. Here’s what kept him occupied. Slow server leads to crawling and indexing issues. In one help
2019-01-28
