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4 building blocks to help your brand's SEO strategy succeed - Search Engine Land

4 building blocks to help your brand's SEO strategy succeed - Search Engine Land

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’

Introducing SEO for developers. It's time. - Search Engine Land

Introducing SEO for developers. It's time. - Search Engine Land

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy. Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize app states

4 Types of Facebook Ads You Should Use to Grow Your Business

4 Types of Facebook Ads You Should Use to Grow Your Business

Facebook ads are one of the most popular pay-per-click (PPC) ad platforms, and for good reason. Facebook’s audience is large and diverse, ad engagement is fairly high overall, and the targeting options are impressive—with plenty of room for

4 Content Marketing Mistakes to Avoid (and What to Do Instead)

4 Content Marketing Mistakes to Avoid (and What to Do Instead)

It’s true:  is one of the best ways to bring in new leads. In fact, I’d say it’s one of the most effective marketing strategies available to us today. So all you really need to do is write a few 2,000-word blog posts a couple of times a month to

4 Things About SEO I Wish I Knew When I Started

4 Things About SEO I Wish I Knew When I Started

SEO has taken the online marketing world by storm.  that users click after searching for a keyword are organic. And  are constantly using a search network to find new businesses and information. It’s prime real estate for marketers, and everyone wants

How to Implement Structured Data for SEO

How to Implement Structured Data for SEO

The JSON-LD version would usually be added to the JSON-LD code for this same article would look like this: This is the general style for Microdata and JSON-LD code (for Schema.org/Article). The Schema.org website has a full list of every supported Type and

What Is a Local Backlink & How to Find Them - Search Engine Journal

What Is a Local Backlink & How to Find Them - Search Engine Journal

Backlinks play a large role in a website’s rankings, whether it’s a local service or brick-and-mortar business. But how do you find links for these types of businesses? This article will help you figure out how to get your local link building campaign

6 Crucial Rank Tracking Mistakes & How to Fix Them

6 Crucial Rank Tracking Mistakes & How to Fix Them

This is a sponsored post written by Serpstat. The opinions expressed in this article are the sponsor’s own. Rank tracking is one of the most crucial tasks on every SEO professional’s to-do list. However, as it turns out, not everyone is doing rank

Write Less, Say More: Why You Need to Create Concise Content

Write Less, Say More: Why You Need to Create Concise Content

There is a lot of hype these days about long-form content. But does a lengthy piece actually do all it needs to do to engage users? Don’t people love concise content or infographics that are supposedly more captivating? Wouldn’t the following trends