Social media is one of the best ways to build a loyal brand following and establish yourself or your company as an industry leader. But social media also takes tons of time from your daily schedule. In fact, spend multiple hours each week on social
2019-02-01
If you’re looking to create a content strategy for the upcoming year, you need to plan well in advance. The truth is, there’s a lot changing in the future of content and SEO in 2018. A lot of the old systems we’ve gotten used to are quickly being
2019-02-01
The opioid addiction epidemic in America, which killed more than 53,000 people in 2016, has fueled the drug treatment industry's growth, with rehabs and drug treatment facilities popping up all over the country. But the $35 billion treatment industry is
2019-02-01
Do you want to see a massive increase in traffic? Of course you do. The easiest way to do this is to optimize your SEO for different languages and countries. The international market for your content is huge, and remember: most of the world doesn’t speak
2019-01-31
When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you
2019-01-31
We all know that social media plays a great role in your marketing success. There are 2.8 billion social media users globally in 2017. But you must do it right. Social is about sharing and building a relationship with your audience first, not
2019-01-31
Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful
2019-01-30
Sign up for our daily recaps of the ever-changing search marketing landscape. No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve
2019-01-30
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a
2019-01-30
