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4 Things About SEO I Wish I Knew When I Started

4 Things About SEO I Wish I Knew When I Started

SEO has taken the online marketing world by storm.  that users click after searching for a keyword are organic. And  are constantly using a search network to find new businesses and information. It’s prime real estate for marketers, and everyone wants

How to Implement Structured Data for SEO

How to Implement Structured Data for SEO

The JSON-LD version would usually be added to the JSON-LD code for this same article would look like this: This is the general style for Microdata and JSON-LD code (for Schema.org/Article). The Schema.org website has a full list of every supported Type and

What Is a Local Backlink & How to Find Them - Search Engine Journal

What Is a Local Backlink & How to Find Them - Search Engine Journal

Backlinks play a large role in a website’s rankings, whether it’s a local service or brick-and-mortar business. But how do you find links for these types of businesses? This article will help you figure out how to get your local link building campaign

6 Crucial Rank Tracking Mistakes & How to Fix Them

6 Crucial Rank Tracking Mistakes & How to Fix Them

This is a sponsored post written by Serpstat. The opinions expressed in this article are the sponsor’s own. Rank tracking is one of the most crucial tasks on every SEO professional’s to-do list. However, as it turns out, not everyone is doing rank

Write Less, Say More: Why You Need to Create Concise Content

Write Less, Say More: Why You Need to Create Concise Content

There is a lot of hype these days about long-form content. But does a lengthy piece actually do all it needs to do to engage users? Don’t people love concise content or infographics that are supposedly more captivating? Wouldn’t the following trends

Should You Publish Content on a Company Blog or Medium?

Should You Publish Content on a Company Blog or Medium?

Pretty much every company has a blog, but most face the same challenges. With consumer attention spans dwindling and so much competition, just how can you cut through and get people to view your content regularly? How do you become a destination site for

Google responds to Apple's Intelligent Tracking Prevention with AdWords tracking update

Google responds to Apple's Intelligent Tracking Prevention with AdWords tracking update

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limit third-party

Don't follow the leader: Avoid these 5 common e-commerce SEO mistakes

Don't follow the leader: Avoid these 5 common e-commerce SEO mistakes

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The

Visual Search: Looking Beyond Image SEO Marketing

Visual Search: Looking Beyond Image SEO Marketing

I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had one dream. To be able to see. So he got his friends to describe him images, but still he