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Agencies say search, social spend will rise, but increases target 5 platforms - Search Engine Land

Agencies say search, social spend will rise, but increases target 5 platforms - Search Engine Land

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy. SAN JOSE — Media spending on search and social platforms is expected to increase this year, but increases will be concentrated among a handful of platforms.

CMO Strategy To Demonstrate Marketing ROI

CMO Strategy To Demonstrate Marketing ROI

CMO Strategy To Demonstrate Marketing ROI September 26, 2014 by David Hubbard Who’s Dragging Their Feet On Marketing ROI? “Does social media marketing give us a better Marketing ROI than advertising? If we increased marketing spend by 10%, where would we

How to Find and Interact with People Who Mention You

How to Find and Interact with People Who Mention You

People are talking about you behind your back. And that’s not necessarily a bad thing. In fact, it’s actually a good sign. Your brand is getting attention and starting to take off. Whether we’re talking about  or your business’s brand, you’ll

5 SEO Strategies Your Competitors Are Using (That You Should to Steal)

5 SEO Strategies Your Competitors Are Using (That You Should to Steal)

Do you feel overwhelmed by how quickly your competition moves through Google’s rankings? It can be easy to compare yourself to your competitors but don’t despair. There are ways to learn from what your competition is getting right, especially when it

Riding the wave of AI: Is your marketing campaign as smart as it can be? - Search Engine Land

Riding the wave of AI: Is your marketing campaign as smart as it can be? - Search Engine Land

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re

5 Social Media Services That You Can Use to Beat Your Competition

5 Social Media Services That You Can Use to Beat Your Competition

Social media is one of the best ways to build a loyal brand following and establish yourself or your company as an industry leader. But social media also takes tons of time from your daily schedule. In fact,  spend multiple hours each week on social

How to Effectively Position Your Startup's Content Strategy for 2018

How to Effectively Position Your Startup's Content Strategy for 2018

If you’re looking to create a content strategy for the upcoming year, you need to plan well in advance. The truth is, there’s a lot changing in the future of content and SEO in 2018. A lot of the old systems we’ve gotten used to are quickly being

Google Cracks Down on Drug Rehab Online Ads

Google Cracks Down on Drug Rehab Online Ads

The opioid addiction epidemic in America, which killed more than 53,000 people in 2016, has fueled the drug treatment industry's growth, with rehabs and drug treatment facilities popping up all over the country. But the $35 billion treatment industry is

How to Correctly Setup Your SEO for Different Language and Countries

How to Correctly Setup Your SEO for Different Language and Countries

Do you want to see a massive increase in traffic? Of course you do. The easiest way to do this is to optimize your SEO for different languages and countries. The international market for your content is huge, and remember: most of the world doesn’t speak