What if I told you that backlinks can hurt you just as much as they can help you? Would you cringe a little bit? I think we all would. We all trust backlinks to help our SEO. So we work at generating them from every website we can possibly get our hands
2019-03-26
The last thing you want is to drive organic traffic, pull in leads, and get fired. It’s a story that SEO firms are far too familiar with. Your client was nice, perhaps a little overzealous, but nice. And you know you’re good at your job, so no qualms
2019-03-26
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2005 Google launched a series of algorithm updates, which became known as the Jagger Update, named like many others by Brett Tabke of
2019-03-25
Google’s Featured Answers Aim to Distill Truth—But Often Get It Wrong Tech Google’s Featured Answers Aim to Distill Truth—But Often Get It Wrong Going beyond search, the internet giant is promoting a single result over all others, and many are
2019-03-25
Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers read online reviews for businesses, and 85 percent report that they trust online reviews as much as personal
2019-03-24
Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013,
2019-03-24
Your time is precious, but your employees need it to align their efforts with your expectations. Give it to them, the smart way. It’s a known fact that Millennials need attention. So do all other employees, of course, but for younger generations the need
2019-03-24
For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical situation. When penalties are discussed, some
2019-03-23
What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than once. While many business owners and companies accept the need for SEO, many are still confused or mystified by what
2019-03-23
