The Facebook Effect: Marketing Will Never Be the Same By Samantha Porter Not too terribly long ago, marketing was a nearly unilateral discipline: corporate executives targeted customers through television, print, and direct-mail ads, and then sought to
2022-06-17
2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply,
2022-06-17
5 Tips for Social Media Metrics Article written by Lucy Spooner Social media metrics can seem a bit overwhelming; there are so many things you can measure that you might not know where to begin. What’s important to understand is what you’re hoping to get
2022-06-17
Mobile Trends in 2017 and Beyond #semrushchat ... Wow-Score collecting now The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. 56
2022-06-14
Storytelling in marketing has a big variety of forms. This multiformity complicates the definition of what brand storytelling is and how it works. Basically, it is an umbrella term for every brand's media practice that is featured as a story. Sequenced ads,
2022-06-14
Social media have undergone an explosion in the last few years, and there are many blogs in the market with tons of content that will benefit your growth efforts. Many of these social media marketing blogs offer massive insights with the latest news focused
2022-06-14
Considering that LinkedIn profiles are the most viewed pages on LinkedIn, and your profile page really is every professional’s starting place to claim and create their own professional brand, you should be regularly reviewing your LinkedIn profile to see
2022-06-11
Email Marketing Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving? As email marketing approaches its 40th birthday, here's what marketers can learn about making email communications more relevant and effective President at Yes Lifecycle
2022-06-08
Every industry or professional field has its own language, and the business world is no different — chock-full of buzz words that sound (and often are) unnecessarily pretentious. If you pick up the prescription pad at your doctor’s office, chances are
2022-06-05
