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The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

In the last two years, the number of machine-learning (ML) startups has skyrocketed, and companies (in truth or in hype) increasingly predicate their value proposition on artificial intelligence (AI). Although ML and AI in healthcare and finance have

9 Actions Successful Leaders Take Daily That Speak Louder Than Words

9 Actions Successful Leaders Take Daily That Speak Louder Than Words

9 Actions Successful Leaders Take Daily That Speak Louder Than Words Leadership is not a pose or a title but the willingness to take responsibility and give credit. Image credit: Compassionate Eye Foundation | Getty Images May 16, 2017 Reader

The 5 Factors That Make Customer-Referral Programs Fail

The 5 Factors That Make Customer-Referral Programs Fail

Referrals The 5 Factors That Make Customer-Referral Programs Fail All the referral program magic in the world won't help if your customers don't like your company enough to send their networks your way. Image credit: Shutterstock ---Shares May

How to Leverage Social Intent Data in Your Next Nurturing Campaign

How to Leverage Social Intent Data in Your Next Nurturing Campaign

As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance

How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line Make these quick adjustments and bring in more sales. Image credit: Portra Images | Getty Images Entrepreneur, Digital Nomad and Marketing Consultant ---Shares May 16, 2017 Small changes