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How to Create a Strong Brand Identity for Your Small Business

How to Create a Strong Brand Identity for Your Small Business

Think about the people who stand out in a crowd and seem to have the largest group of friends. They have a magnetic personality that is memorable, makes others feel good, and is emotionally engaging. This popularity only grows as more people come in contact

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

The last few days have produced a great number of interesting online marketing stats. These are the nine that grabbed our attention: “The acceleration of audience growth is allowing us to continue to grow the ads business at a 50 percent year-over-year

Neuroscience Tells Us How to Hack Our Brains for Success

Neuroscience Tells Us How to Hack Our Brains for Success

Neuroscience Tells Us How to Hack Our Brains for Success Tricks like visualization and writing down your goals have a strong basis in science. Image credit: ALFRED PASIEKA | SCIENCE PHOTO LIBRARY | Getty Images June 16, 2017 Reader

How to Write Copy That Sells (Anything): 102 Tips & Examples

How to Write Copy That Sells (Anything): 102 Tips & Examples

How to Write Copy That Sells (Anything): 102 Tips & Examples Copywriting Let's get one thing straight: If it's not selling something, it's not copy.  Any word or phrase you put in front of your audience sells some form of information at some form of a

Is ABX the Next Evolution of B2B Marketing?

Is ABX the Next Evolution of B2B Marketing?

What is the next evolution of Account Based Marketing? ABM has gained much traction in the past few years and marketers have developed the kinds of best practices around ABM to make it one of the fastest growing innovations in the B2B mix. But what’s

A Guide on How to Use Content Marketing the Right Way

A Guide on How to Use Content Marketing the Right Way

Content marketing offers ample opportunities to reach your target audience, increase website traffic, build a community, and grow sales. It can also help you enhance your online reputation and establish yourself as a thought leader in your

How to Make an iPhone Video: A Step-by-Step Guide

How to Make an iPhone Video: A Step-by-Step Guide

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you're still asking the big question: If you aren't producing video content because you don't think you have the

What Your Customers Really Need Is...More Site Testing?

What Your Customers Really Need Is...More Site Testing?

Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and you’ll usually get a lot of very specific answers. “We have the best prices”…“Our product has more

8 Powerful Google Analytics Tips to Increase Your Conversion Rate

8 Powerful Google Analytics Tips to Increase Your Conversion Rate

8 Powerful Google Analytics Tips to Increase Your Conversion Rate TwitCount Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream of huge conversion rates; however, they’ve been rather hard to achieve lately. Hard,