It has been a bleak year for print advertising. This month the Daily Mail and General Trust, Britain’s biggest news industry company, announced that ad revenues for this year have slipped by £15million in its print components, but rose sharply by
2019-01-17
Influencer marketing is an important part of any online marketing strategy these days, but it doesn’t come easy. If you’re a small company or part of a startup (like I was), funds are always stretched thin. For me, running marketing at a hardware startup
2019-01-17
Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the “right” publishers are, you need to (a) understand your business objectives; and (b) have the data that allows you to
2019-01-16
The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the right influencers is a science that relies on complex data, not just the number of social
2019-01-16
We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have access to the official merchandise they claimed to sell. Just ask this guy: But, while receiving a not-as-advertised fashion item can make
2019-01-16
As technology evolves, so does the content marketing industry. And it's about to get so much more exciting: As someone who has been in the industry for the past decade, I've seen many changes. I started off writing blog posts back in 2009 to answer my
2019-01-16
Facebook is not only a platform to be used by the average internet user anymore, but have also become a powerful tool for any type of business that wishes to be a success online. The platform features a variety of useful options and tools that businesses can
2019-01-15
State of Digital Xenia Volynchuk Leave a comment Since Google introduced Accelerated Mobile Pages (AMP) to mobile users back in 2016, it has become a major trend and a game changer for online publishers. They’ve embraced this technology the most out of all
2019-01-15
@torrefsland @tor-refsland It’s all about quality, relevancy, and human value. Needless to say, spammy links and links with low quality will hurt the Domain Authority and Trust Flow of your website. However, it’s also very important to have links that are
2019-01-15
