A rock thrown into a quarry differs from other rocks only in shape and size. This logic can be applied to product launches. Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and
2019-01-21
How to Avoid Orphan Video Content with Effective Market Activation By Evelyn Timson How Marketing Activation can bring Brands to Life It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and
2019-01-21
Artificial Intelligence (AI) is quickly becoming solidly integrated into every aspect of the customer experience, not only as it relates to how we discover and buy, but also how we market to prospects and customers. Why is AI so attractive these days? It’s
2019-01-21
LinkedIn is one of the largest social networking platforms with about 500 million users spread out in over 200 countries worldwide. However, undoubtedly an ideal tool for business growth, it is often overlooked or misused by users confusing it with just an
2019-01-20
Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing channels. And he co-wrote a book on the topic. I recently
2019-01-20
Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect way. And while this kind of perfection can happen, I would hazard a guess that it
2019-01-20
Despite having a respectable position in the SERPs and excellent user traction to your site, you are unable to garner adequate revenues that channel your accomplishments in SEO. The fundamental variable for lack of profit generation is a low conversion
2019-01-19
With the holiday season right around the corner, we thought it would be a good idea to explore 5 key elements that comprise a successful holiday email strategy. Now the idea of a holiday themed email marketing campaign might seem like a stressful and
2019-01-19
Below I’ll cover a few clear signs that you need a consultant, along with some tips to make sure you find the right one. A marketing consultant is an outside business professional who works with companies to create and implement marketing
2019-01-18
