In the past decade, the wave of digital disruption transformed social media into a viral marketing platform for business. How we connect and react to different social platforms and social communities
2023-02-20
Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and
2023-02-19
When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think about this in
2023-02-17
When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time. But we weren't just mindlessly consuming content; we were posting it too. You could fill up an entire afternoon
2023-02-15
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations
2023-02-15
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different
2023-02-15
Welcome to Behind the Logo, a series that unpacks the history and design decisions behind some of the world’s most recognized logos. After you learn a thing or two, use Shopify's free logo maker to create something iconic of your own. Instagram*, an app
2023-02-10
