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Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview] | Your Digital Marketing Coach with Neal Schaffer

Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview] | Your Digital Marketing Coach with Neal Schaffer

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy. Yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change

11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts) | Your Digital Marketing Coach with Neal Schaffer

11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts) | Your Digital Marketing Coach with Neal Schaffer

I want to challenge you 2022 was supposed to be my year to up my YouTube game. And it really hasn't been. But that's why I went to Vid Summit. And that's why I am absolutely bullish on YouTube. YouTube currently has three 8 million active channels. Of those

Top 14 Best Podcast Marketing Tools

Top 14 Best Podcast Marketing Tools

November 11, 2022 Top 14 Best Podcast Marketing Tools A strong podcast marketing strategy is essential to reach more listeners, and the right tools can help make the process more efficient and effective. In this blog, we list the top best podcast marketing

A Product Marketing Perspective on Personal Branding, Content and Influence | Your Digital Marketing Coach with Neal Schaffer

A Product Marketing Perspective on Personal Branding, Content and Influence | Your Digital Marketing Coach with Neal Schaffer

00:20:4114.29 MB A Product Marketing Perspective on Personal Branding, Content and Influence I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode. A product-centric

Automation Can Never Replace Human Ownership of Social Media

Automation Can Never Replace Human Ownership of Social Media

If you’ve ever worked in social media or digital marketing for a brand, chances are you’ve had your fair share of moments when panic sunk in as you’ve realized something that should not be live on your channels was published. As someone who has worked

The SEO career path: What it may look like and how to level up

The SEO career path: What it may look like and how to level up

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually understood,

Marketing In A Recession (If It Is One)

Marketing In A Recession (If It Is One)

Like with everything else, a future recession seems less clear-cut than past recessions. In the past, with a recession, the job market tanked, the value of the stock market tanked, consumer spending tanked, and for a few years everything was misery, darkness

8 Best Social Media Management Tools for Business

8 Best Social Media Management Tools for Business

A whooping 78% of buyers are more likely to make a purchase after checking the social media of the brands or companies. With plenty of social media platforms, they can be gold mines for businesses of all scales to promote their products or services. However,

Nearly 40% of brands likely to ditch their agency within six months, survey finds

Nearly 40% of brands likely to ditch their agency within six months, survey finds

A new study finds that 38% of U.S. advertisers are likely to end their current ad agency relationship within the next six months. The survey cited leadership changes and a perceived lack of strategy as the cause for the imminent breakups and was conducted by