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The 4 Rs of Working With Agency Search Consultants

The 4 Rs of Working With Agency Search Consultants

Search consultants play an important role in the marketing services agency industry. They may only represent about 25% of agency searches, but the biggest reviews are typically managed by them. They are an important gatekeeper in the agency selection process

Marketing Sector's Progress on Inclusivity Has Flatlined

Marketing Sector's Progress on Inclusivity Has Flatlined

Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar’s Inclusion Index. The latest report is the first since 2019, before the outbreak of the Covid-19

A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview] | Your Digital Marketing Coach with Neal Schaffer

A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview] | Your Digital Marketing Coach with Neal Schaffer

A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview] Are you looking for creative angles to your Instagram marketing? Today's guest, Author of Blogging on Instagram , Terri Nakamura, will introduce you to a

How to choose the right content marketing agency

How to choose the right content marketing agency

With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads than businesses that don’t blog. They also get 55% more website visitors and 434% more pages indexed in search

Navigating economic challenges—why brands should study the recession of 1981, not 2008

Navigating economic challenges—why brands should study the recession of 1981, not 2008

Talk of a potential recession is ubiquitous and marketers are widely sharing advice on how to approach a downturn. Many are drawing their insights from past recessions such as the 2008 financial crisis. But it is at most unclear that we’re in a

5 Tips That Can Help You Get on the Instagram Explore Page - Hot in Social Media Tips and Tricks

5 Tips That Can Help You Get on the Instagram Explore Page - Hot in Social Media Tips and Tricks

The Instagram Explore page remains a vital source of organic reach. The Instagram algorithm finds content each user might like and recommends it to them. It does this through machine learning. The recommendations are becoming more and more accurate as the

This Copyright Lawsuit Could Shape the Future of Generative AI

This Copyright Lawsuit Could Shape the Future of Generative AI

The tech industry might be reeling from a wave of layoffs, a dramatic crypto-crash, and ongoing turmoil at Twitter, but despite those clouds some investors and entrepreneurs are already eyeing a new boom—built on artificial intelligence that can

15 ways to secure your WordPress site

15 ways to secure your WordPress site

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure.  From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from

Are you a social media user or are you being ‘used’ by it?

Are you a social media user or are you being ‘used’ by it?

Are you a social media user or are you being ‘used’ by it? We are all social media users, but some of us are actively realising how social media is ‘using’ us. While the epiphany applies to all, it affects professional content creators rather deeply.