Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending practices. Deliverability is quite literally the ability for your email campaign to
2018-09-12
On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017 deadline fast-approaching, we sat down with Jennifer Noyes, Lead Delivery Specialist
2018-09-11
Marketers know they need to use data to get better results for their email programs, whether that means keeping subscribers around longer, persuading more of them to open and act on messages or increasing the revenue earned from email. Still, study after
2018-09-11
What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a long-running challenge for email marketers (and marketers in general): a lack of time and
2018-09-11
What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a long-running challenge for email marketers (and marketers in general): a lack of time and
2018-09-10
What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a long-running challenge for email marketers (and marketers in general): a lack of time and
2018-09-10
Visual content is becoming increasingly more important. Having an image or icon to support your message is key to getting and retaining a reader’s attention. The problem is, coming up with new imagery for every email marketing campaign is tough. Unless you
2018-09-10
With 68% of email campaigns being opened on a mobile device, email with a mobile-friendly design is no longer a nice to have, it’s a must have. In this post, we’ll break down seven essential tips to creating mobile-friendly email campaigns. As
2018-09-10
Return Path is the expert in deliverability. Every day, our customers trust our data and insights to help them optimize their email marketing. Partnered with best-in-class email service providers, we help marketers take their email programs to the next level
2018-09-09
