Research shows that most Americans are troubled by companies’ usage of their personal data. Perhaps paradoxically, however, consumers also prefer personalized marketing — which requires data. The author suggests three strategies for brands to use in email
2023-09-10
Everyone talks about lifecycle marketing – but is it still a useful strategy for email marketers? This is a controversial topic, especially because we know how well email aligns with points in the customer lifecycle. A blue-ribbon panel of email experts
2023-09-04
How to Write Welcome Emails That Turn Subscribers into Leads Benchmark Team writes on October 18, 2022 Share Welcome emails are an important part of an email marketing strategy . It’s a chance to show that you are personable and thoughtful and eager to
2023-08-17
AMP for Email is on the lips of a lot of marketers. What exactly is it, and should you use it in your email marketing? Email pro Liz Willits, founder of Content Phenom, defines AMP for Email and shows you the pros and cons below. That’s when I first heard
2023-08-17
In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social media shares. But even the most popular bloggers sometimes struggle with this.
2023-08-14
The holiday season is no time to relax on your marketing activities. It’s one of the best times to reach out to your customers, and it’s also an excellent opportunity to build relationships with them. While the holiday season is a great time for people to
2023-08-06
Holiday email marketing and beyond Posted on by Susmit 34 Mins Read In our 29th episode of Expert Diaries, we are going to talk about some of the most relevant email marketing questions focussing on the holiday season and the period beyond it. To enlighten us
2023-08-05
30 Successful Examples of Email Marketing Campaign Templates guestauthor writes on October 25, 2022 Share Much like advertising and branding itself, email marketing campaigns are more of an art than a science. It takes a compelling idea, great visual design
2023-08-02
I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. I spat out my coffee and laughed. Because retail and email marketers on the front lines know that
2023-08-02
