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Trust and Data Privacy are More Connected than Ever. What are You Doing to Enhance Them? By April Paige, AtData, for Only Influencers Email marketers are the vanguard for enhancing customer trust because we are closest to them, OI member April says. Read to
2023-05-30
Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them and keep trying to get new backlinks?” If you have a lot of low quality
2023-05-30
According to a MarTech Alliance/Moore Kingston Smith report, the global marketing technology industry is estimated to be worth around $344 billion in 2021. Today, Martech or marketing technology is an integral part of every organization. It essentially
2023-05-27
Webinar: Email Newsletters: Conversions, KPIs, Measuring Success, and Optimization When: Tuesday, November 29, 2022 Time: 12:00pm to 1:00pm ET We all love email newsletters and we know they are an important part of any company’s email marketing mix. But
2023-05-26
A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a sale. If you want to create an effective landing page that will help increase your
2023-05-26
Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics. Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not
2023-05-26
FAQs on Black Friday Email Marketing What is email marketing? Email marketing is a form of digital marketing that consists of communicating information via email about one’s company or brand. Email messages may contain content related to updates about a
2023-05-26
The winter holiday season is rapidly approaching and that means email senders in countries around the world are gearing up for some of their biggest promotional events of the year. As you start making your lists and checking them twice, we thought we’d help
2023-05-16
Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available in your email service
2023-05-15
